Leadership - Avinash Kaushik

Category: Leadership

See-Think-Do: A Content, Marketing, Measurement Business Framework

The world does not need a new business framework. I get “About 269,000,000 results (0.25 seconds)” for business framework on Google today. But most ...

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

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Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

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A couple weeks back I’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...

A Big Data Imperative: Driving Big Action

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Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than “big data?” I ...

The 2015 Digital Marketing Rule Book. Change or Perish.

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It is the season to be predicting the future, but that is almost always a career-limiting move. So I’m not going to do that. ...

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Stale. One thing that I never want to be. We all have a tendency to learn up to a point, we get comfortable and ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts ...

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. ...

Who Owns Web Analytics? A Framework For Critical Thinking.

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) ...

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