Leadership Archives - Page 2 of 5 - Occam's Razor by Avinash Kaushik

Category: Leadership

See-Think-Do: A Content, Marketing, Measurement Business Framework

AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

actionable analytics return on analytics spend

Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). In part two, we are going to build on the formula ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

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Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...

A Big Data Imperative: Driving Big Action

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ERP/massively parallel computing, fantastic storage systems, the \”Hadoop and Multiplicity! Strata 2012 Big Data conference . My goal was to take my TED-ish 15-minute ...

The 2015 Digital Marketing Rule Book. Change or Perish.

digital marketing rules for revolutionaries

super powerful and insightful metrics ? primordial ooze from which new ideas (or indeed life) will spark for an imaginative digital existence. www.bloomberg.com should ...

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

10/90 rule of investment in web analytics. I had created the rule many years ago, early into my job at Intuit, and quite simply ...

Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Economic Value. If you have implementing analytics tools, next shiny object. My recommendation has been: 1. Identify your Micro Conversions. 4. Compute the Economic ...

Online Marketing Still A Faith Based Initiative. Why? What’s The Fix?

puke and leave! You can measure every facet of success (demographic and psychographic targeting. Leverage powerful metrics like Brand Perception, Size of Second Level ...

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part ...

Who Owns Web Analytics? A Framework For Critical Thinking.

Web Analytics 2.0. Chapter 14: HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture. In this blog post I’ll share a unique \”case study\”, ...