Leadership - Avinash Kaushik

Category: Leadership

Web Analytics 2.0 Book: In Stores Now!!

I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even ...

Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a “data job” (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are “qualified”. The ...

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

I was quite impressed by the Econsultancy’s Online Measurement and Strategy Report. Many Analyst “reports” tend to push a company / vendor / consultant ...

Excellent Analytics Tip #16: Brand Evangelists Index

analytics insights brand evangelists index

Often we present data without thinking about it too much. We might actively think about the metrics we are computing (and avoid rookie analysis ...

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

averages compound metrics

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 ...

Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

job salaries job search advice

Michael, politely, says in an email: “I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide ...

Redefining Innovation: Incremental, w/ Side Effects & Transformational

incremental innovation transformational innovation

I don’t know of many other words quite as abused as innovation. Maybe the word strategy, but that’s about it. It seems to mean ...

Lack Management Support or Buy-in? Embarrass Them!

change management strategies for driving change

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 greatness. You attend a conference and hear all ...

10 Insights From 11 Months Of Working At Google

life at google reason for google's success

It will soon be a year of working at Google and milestones are always a good time for introspection. I have a lot on ...

Web Analytics Demystified: Revisited

Web analytics Demystified

Web Analytics is complex, not hard. Read this and make a ton of progress in three hours. Do five things, find insights, take action, ...

Blog Metrics: Six Recommendations For Measuring Your Success

Blogs are not websites. The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do “traditional ...