Category: Leadership

Web Analytics 2.0 Book: In Stores Now!!

Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can’t ...
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Web Analytics Career Advice: Play In The Real World!

Webmaster Tools from Google and Compete, Google’s Ad Planner (psychographic and demographic audience segmentation for free!) and … and … and … Twitter account ...
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Barriers To An Effective Web Measurement Strategy [+ Solutions!]

Online Measurement and Strategy Report. Many Analyst \”reports\” tend to push a company / vendor / consultant agenda, refreshingly the Yahoo! Web Analytics, BT ...
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Excellent Analytics Tip #16: Brand Evangelists Index

avoid rookie analysis mistakes). But it is rare that we, \”Web Analysts\”, actually think, I mean think, about the story we are telling. I ...
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Actively Avoid Insights: 4 Useful KPI Measurement Techniques

Key Performance Indicator is: Measures that help you understand how you are doing against your objectives. Note the stress on Measures. And Objectives. It ...
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Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

comment for context around why. Every Web Analyst (or really Business Analyst) of any sort finds themselves at that critical point. Have been doing ...
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Redefining Innovation: Incremental, w/ Side Effects & Transformational

engagement\”! :] I have personally struggled with internalizing what innovation truly means. I mean really truly. Until recently. In preparing for my talk (Self ...
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Lack Management Support or Buy-in? Embarrass Them!

Web Analytics 2.0 greatness. You attend a conference and hear all the speakers share deep insights – that ends up depressing you rather than ...
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10 Insights From 11 Months Of Working At Google

bounce now because you won’t find it here. With that squared away, ever wonder what makes Google tick? Here are ten insights from / ...
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Web Analytics Demystified: Revisited

Web Analytics Demystified . Especially to the many, many of you who are getting started with analytics, or have been scared by the constant ...
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Blog Metrics: Six Recommendations For Measuring Your Success

BlogWorld Expo was about measuring success of a blog and I started with setting the context about why blogs are different and why they ...
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Social Objects and doing the Stupid Passion Thing

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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 by Avinash Kaushik

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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