Category: Leadership
Six Rules For Creating A Data Driven Boss!
We, especially we the readers of this blog, often struggle with moving our organizations to be more data driven. The beautiful irony is that ...
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Need Education?
Shortest post in the history of the blog. Two quick thoughts. I am a MBA (Go Buckeyes!) and cherish the learnings I got from ...
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The Burmese Satyagraha
Satyagraha is a philosophy and practice of nonviolent resistance developed by Mahatma Gandhi. Satya is the Sanskrit word for “truth,” and graha can be ...
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Rethink Web Analytics: Introducing Web Analytics 2.0
On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of ...
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Interviewing Tip: Stress Test Critical Thinking. Please.
Interviewing is art, and perhaps the most important thing you could do for your company. My post with tips on hiring web analysts (Hiring? ...
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Hiring? What Works: Fresh blood or old hands? Experience or Novicity?
A reader of the blog had a interesting question that made me think about the value of experience, or the value of “having been ...
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Market Motive: Internet Marketing Knowledge On Tap
John, Michael and I are starting a new company that will provide the knowledge you need to excel at internet marketing. Our Mission : ...
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The Promise & Challenge of Behavior Targeting (& Two Prerequisites)
I am a NPR junkie (and support my local station KALW). Driving to the airport last Monday I was surprised to hear a segment ...
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What Makes A Great Conference? Lessons From Shop.Org.
One of life’s wonderful joys is the opportunity to speak at a conference. It is an experience to stand in front of a crowd ...
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Seven Skills to Look for in a Web Analytics Manager
A reader asked this simple question recently: > thought you might have some ideas on what kind of skills or experience you see as essential ...
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Nine Rules To Work / Live By
As a people manager one of the greatest tips I have received was to share and be explicit about what my values are. Values that govern my work life, what ...
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Three \”Spire’s\” of Great Leadership
My presentation at the emetrics summit in Washington DC is on the topic of “Creating a Data Driven Web Decision Making Culture” and the ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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