Category: Leadership

Six Rules For Creating A Data Driven Boss!

create truly data driven organizations , but for my “Guru” talk at eMetrics summit in Washington DC tried to tackle a much more solvable ...
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Need Education?

Go Buckeyes!) and cherish the learnings I got from my experience. Hence it is a tremendous pleasure to get the opportunity to teach at ...
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The Burmese Satyagraha

Satyagraha is a philosophy and practice of nonviolent resistance developed by Mahatma Gandhi. Satya is the Sanskrit word for “truth,” and graha can be ...
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Rethink Web Analytics: Introducing Web Analytics 2.0

Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors ...
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Interviewing Tip: Stress Test Critical Thinking. Please.

Hiring? What Works: Fresh blood or old hands? Experience or Novicity?) generated lots of comments [25!] and emails. The most common request was for ...
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Hiring? What Works: Fresh blood or old hands? Experience or Novicity?

moldability. I get lots of wonderful email every day with delightful questions, this one made me think harder. Here is the actual excerpted question….. ...
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Market Motive: Internet Marketing Knowledge On Tap

John, Michael and I are starting a new company that will provide the knowledge you need to excel at internet marketing. Our Mission : ...
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The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

NPR junkie (and support my local station segment about “behavior marketing”. NPR covers everything of course but for some reason it was surprising to ...
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What Makes A Great Conference? Lessons From Shop.Org.

keynote at the kimono . Now imagine them taking off…. well you get the idea. I saw a lot of opening of the kimono ...
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Seven Skills to Look for in a Web Analytics Manager

RIA’s and Ajax and then will come something else and like a tidal wave it keeps coming. It takes a special person to build ...
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Nine Rules To Work / Live By

Web Analytics, except perhaps that I am a humble practitioner of the art of web analytics. Here are the rules, in no apparent order, ...
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Three \”Spire’s\” of Great Leadership

My presentation at the 1. A top part or point that tapers upward; a pinnacle2. A structure or formation, such as a steeple, that tapers to ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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