digital marketing - Occam’s Razor by Avinash Kaushik

Tag: digital marketing

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you ...

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to ...

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

actionable web analytics data driven decision making

I’m excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and ...

Digital Design & User Experience Best Practices: Happiness + Profits!

brand marketing digital marketing

We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more ...

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

actionable web analytics digital marketing

Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I’d requested ...

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

actionable analytics digital marketing

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between ...

See-Think-Do: A Content, Marketing, Measurement Business Framework

business framework digital marketing

The world does not need a new business framework. I get “About 269,000,000 results (0.25 seconds)” for business framework on Google today. But most ...

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

analytics tips best practices

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring ...

7 Incredible Web Design, Branding, Digital Marketing Experiences

digital marketing voice of the customer

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in ...