digital marketing Archives - Page 2 of 3 - Occam's Razor by Avinash Kaushik

Tag: digital marketing

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

actionable web analytics digital marketing

Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...

Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

actionable web analytics data driven decision making

Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...

Digital Design & User Experience Best Practices: Happiness + Profits!

brand marketing digital marketing

Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are ...

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

actionable web analytics digital marketing

Facebook or cart and checkout abandonment rate. If you can fix that, more revenue will immediately flow into your client’s bottom-line. They will show ...

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

actionable analytics digital marketing

Are we able to efficiently find the right people and influence them? Can we deliver an incredible experience that blows the mind of our ...

See-Think-Do: A Content, Marketing, Measurement Business Framework

business framework digital marketing

AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

analytics tips best practices

Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant ...

7 Incredible Web Design, Branding, Digital Marketing Experiences

digital marketing voice of the customer

Songza. I really do. It is such a cool service. The music collection is wonderful. I love the social nature of sharing playlists. The ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

custom alerts custom dashboards

advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...

The 2015 Digital Marketing Rule Book. Change or Perish.

digital marketing rules for revolutionaries

super powerful and insightful metrics ? primordial ooze from which new ideas (or indeed life) will spark for an imaginative digital existence. www.bloomberg.com should ...