Category: Voice of Customer
The Promise & Challenge of Behavior Targeting (& Two Prerequisites)
NPR junkie (and support my local station segment about “behavior marketing”. NPR covers everything of course but for some reason it was surprising to ...
Continue Reading
4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.
Omniture and Actionable Web Analytics. Brent has worked in the web analytics industry for a number of years and is currently the VP of ...
Continue Reading
Web Analytics: An Hour A Day
Amazon for the last week or so. Hopefully some of you have received a copy and have had a chance to browse through it, ...
Continue Reading
Redefining Conventional Wisdom On \”Enterprise Class\” Web Analytics
disclaimers & disclosures page: “The opinions expressed here represent my own and not those of my Clients or Partners.” “My thoughts and opinions change ...
Continue Reading
The Three Greatest Survey Questions Ever
Qualroo is an affordable survey tool to create the survey below, it also has a user-friendly survey invitation model. Another option is Got Surveys? ...
Continue Reading
Me Talk Pretty One Day
David’s best books. Some of you are aware of this, I am writing a book on Web Analytics. It is going to be published ...
Continue Reading
Web Analytics Tool Selection: 10 Questions to ask Vendors
read this post on tips on doing optimal presentation, if you are a Client read this post on Google Analytics? Please share your top five, ...
Continue Reading
Five Free \”Advanced\” Web Analytics Examples: Look Outside, Think Different.
Microsoft adCenter Labs. (Data mined from MSN users.)Why: Few website owners have any awareness of the demographic nature of their visitors and yet knowing ...
Continue Reading
2007 Predictions: Web Analytics
Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged ...
Continue Reading
Ten Minutes With…….. Jason Burby, ZAAZ
ZAAZ. In his role at ZAAZ he leads the team that does cutting edge analytics and consulting for some of the biggest companies in ...
Continue Reading
Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)
Web Analytics Association’s Research Committee. The topic of the podcasts was Measuring Rich Media. A heavy and ambiguous topic if there ever was one. ...
Continue Reading
E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing
Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The emetrics DC ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language

Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
