Voice of Customer - Avinash Kaushik

Category: Voice of Customer

The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

I am a NPR junkie (and support my local station KALW). Driving to the airport last Monday I was surprised to hear a segment ...

4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.

An exciting workshop on Web Analytics and Marketing ROI for executives is coming to a city near you. This is the culmination of a ...

Web Analytics: An Hour A Day

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Thrilled is ...

Redefining Conventional Wisdom On \”Enterprise Class\” Web Analytics

This blog does not try to court controversy but this post will. I did attempt to stay away from it for a number of ...

The Three Greatest Survey Questions Ever

The VP of a Fortune 100 company recently asked for some advice. They were heading into their peak selling season that would last only ...

Me Talk Pretty One Day

I am a huge fan of David Sedaris, the title of today’s post is one of David’s best books. Some of you are aware ...

Web Analytics Tool Selection: 10 Questions to ask Vendors

Jerome N, a reader from the UK, asked me to write a post on the questions that should be presented to a Web Analytics ...

Five Free \”Advanced\” Web Analytics Examples: Look Outside, Think Different.

When it comes to data your website log files or javascript data is not the only source of information. There are a number of ...

2007 Predictions: Web Analytics

Andy Beal of the Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to ...

Ten Minutes With…….. Jason Burby, ZAAZ

There is perhaps no other person in our young Web Analytics industry who is quite as prolific as Jason Burby. Maybe Mr. Sterne, but thats about it. ...

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

I recently had the opportunity to record a couple of podcasts with Wendi Malley of the Web Analytics Association’s Research Committee. The topic of ...

E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. ...