Category: Voice of Customer

The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

NPR junkie (and support my local station segment about “behavior marketing”. NPR covers everything of course but for some reason it was surprising to ...
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4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.

Omniture and Actionable Web Analytics. Brent has worked in the web analytics industry for a number of years and is currently the VP of ...
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Web Analytics: An Hour A Day

Amazon for the last week or so. Hopefully some of you have received a copy and have had a chance to browse through it, ...
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Redefining Conventional Wisdom On \”Enterprise Class\” Web Analytics

disclaimers & disclosures page: “The opinions expressed here represent my own and not those of my Clients or Partners.” “My thoughts and opinions change ...
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The Three Greatest Survey Questions Ever

Qualroo is an affordable survey tool to create the survey below, it also has a user-friendly survey invitation model. Another option is Got Surveys? ...
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Me Talk Pretty One Day

David’s best books. Some of you are aware of this, I am writing a book on Web Analytics. It is going to be published ...
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Web Analytics Tool Selection: 10 Questions to ask Vendors

read this post on tips on doing optimal presentation, if you are a Client read this post on Google Analytics? Please share your top five, ...
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Five Free \”Advanced\” Web Analytics Examples: Look Outside, Think Different.

Microsoft adCenter Labs. (Data mined from MSN users.)Why: Few website owners have any awareness of the demographic nature of their visitors and yet knowing ...
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2007 Predictions: Web Analytics

Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged ...
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Ten Minutes With…….. Jason Burby, ZAAZ

ZAAZ. In his role at ZAAZ he leads the team that does cutting edge analytics and consulting for some of the biggest companies in ...
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Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

Web Analytics Association’s Research Committee. The topic of the podcasts was Measuring Rich Media. A heavy and ambiguous topic if there ever was one. ...
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E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The emetrics DC ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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