Voice of Customer - Avinash Kaushik

Category: Voice of Customer

Solving For The What & The Why: On-demand Webinar

A couple of weeks ago I had the pleasure of doing a webinar for Omniture. The title was: Solving For The What & The ...

Kick Butt With Internal Site Search Analytics

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. ...

\”Engagement\” Is Not A Metric, It’s An Excuse

Creating relevant engaging digital experiences is the quest for so many of us. It is a huge part of my job. I love creating ...

Rethink Web Analytics: Introducing Web Analytics 2.0

On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of ...

Data Mining And Predictive Analytics On Web Data Works? Nyet!

Strong Russian word: Nyet [No]. By the end of this post I hope you’ll agree. Worst case you’ll have food for thought. This in-depth ...

Hiring? What Works: Fresh blood or old hands? Experience or Novicity?

A reader of the blog had a interesting question that made me think about the value of experience, or the value of “having been ...

Three Interviews, Six Interesting Web Analytics Questions

I recently had the opportunity to do three interviews, each from a different perspective. One with a Web Analytics Consultant, another with research and ...

Web Analytics Vendor Tools Comparison (And One Challenge)

Picking the right web analytics tool / vendor is perhaps one of the most critical decisions you’ll make. Given the general struggle by all ...

Eight Tips For Choosing An Online Survey Provider

Michael asked a great question the other day on the “best survey questions” post and I started to write a reply back in the ...

Market Motive: Internet Marketing Knowledge On Tap

John, Michael and I are starting a new company that will provide the knowledge you need to excel at internet marketing. Our Mission : ...

Five Thousand Times Two Translates Into Goodness

This is a “first time author post” from a first time author who is quite obsessed with all things “the book” and honestly enjoying ...

Marketing ROI Workshop Reflections: Onsite Resourcing & Behavior Variables

Brent Hieggelke was on the road with Jason, Shane and I presenting at our education seminar series: Achieving Marketing ROI Online. He is the ...

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