Category: Marketing Tips

Web Analytics Standards: 26 New Metrics Definitions

WAA Aug 2007 Standards. I am incredibly proud of the work Angie, Jason as well as the committee volunteers have put in over the ...
Continue Reading

Eight Tips For Choosing An Online Survey Provider

best survey questions” post and I started to write a reply back in the comments section but it turned out to be too long ...
Continue Reading

Market Motive: Internet Marketing Knowledge On Tap

John, Michael and I are starting a new company that will provide the knowledge you need to excel at internet marketing. Our Mission : ...
Continue Reading

Five Thousand Times Two Translates Into Goodness

Web Analytics: An Hour A Day has sold enough copies to earn $10,000 and hence allow me to donate $5,000 to each of my ...
Continue Reading

Marketing ROI Workshop Reflections: Onsite Resourcing & Behavior Variables

Achieving Marketing ROI Online. He is the VP for Strategic Marketing for Omniture (and came from Touch Clarity). In today’s post I wanted to ...
Continue Reading

Standard Metrics Revisited: #3: Bounce Rate

For this site Google Analytics illustrates that both myspace.com and simplyhired.com is not sending great traffic, while their direct marketing campaigns (#2 and #3 ...
Continue Reading

The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

NPR junkie (and support my local station segment about “behavior marketing”. NPR covers everything of course but for some reason it was surprising to ...
Continue Reading

Top Ten Web Analytics Blogs: July 2007

one year anniversary of the top ranked web analytics blog list, and do so in high fashion with a new and improved ranking computation!! ...
Continue Reading

What Makes A Great Conference? Lessons From Shop.Org.

keynote at the kimono . Now imagine them taking off…. well you get the idea. I saw a lot of opening of the kimono ...
Continue Reading

I Got No Ecommerce. How Do I Measure Success?

Measuring Success for a Support Website). Or a news website. Or a blog. Or a site full of white papers. Or think of a ...
Continue Reading

The People Of Web Analytics: An Hour A Day

I am quite touched by all the pictures I have got of the book. They are from everywhere in the world and in such ...
Continue Reading

Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot)

check. 2. Picked six vendors: check. 4. Survived six exhaustive vendors pitches: check. 5. Made client reference calls to get the real truth: check. ...
Continue Reading

Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

The Marketing < > Analytics Intersect Newsletter.

My Weekly Newsletter

Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

Select Your Language

Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

Select Your Language

Scroll to Top