competitive intelligence Archives - Occam's Razor by Avinash Kaushik

Category: competitive intelligence

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my Competitive Intelligence Data Sources & ...

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

actionable analytics digital marketing

Are we able to efficiently find the right people and influence them? Can we deliver an incredible experience that blows the mind of our ...

Search: Not Provided: What Remains, Keyword Data Options, the Future

advanced segments custom reports

recently announced switching to httpS as standard for all mail users, indicating secure search might follow next. That of course will mean more referring ...

Two Amazing Bar Charts: % Content Consumption, % Share of Search

actionable web analytics advanced analytics

custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

Consumer Barometer provides qualitative research, collected and processed with immense quantitative rigor, that will allow you to analyze digital’s influence and consumer behavior that ...

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

behavior targeting customer acquisition

grok the sweet power that this platform brings with it. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

clear line of sight model digital analytics consulting

Digital Marketing & Measurement Model (how to pick the best KPIs for your business that guarantee success, using a powerful five-step process) and the ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

Brand Measurement: Analytics & Metrics for Branding Campaigns] There are many different tools, both online and offline, that measure the elusive metric called brand ...

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

custom alerts custom dashboards

advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...