competitive intelligence Archives - Occam's Razor by Avinash Kaushik

Category: competitive intelligence

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Half-way through this post, you\’ll seriously wonder why you\’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you ...

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

actionable analytics digital marketing

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between ...

Search: Not Provided: What Remains, Keyword Data Options, the Future

advanced segments custom reports

In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted ...

Two Amazing Bar Charts: % Content Consumption, % Share of Search

actionable web analytics advanced analytics

Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I\’ve discovered that my passion for the medium, ...

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

behavior targeting customer acquisition

I\’m immensely excited about how completely mobile platforms impact our lives. Not just the hyper-fast access information and being able to call whomever you ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

analytical tips analytics organization structure

A couple weeks back I\’d requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

clear line of sight model digital analytics consulting

As I\’ve gotten older I\’ve come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

brand measurement competitive intelligence

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing ...