competitive intelligence - Occam’s Razor by Avinash Kaushik

Category: competitive intelligence

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI

Search Long Tail anyone?). Your campaigns and ads are impacted by the many shiny buttons and pretty dials provided by search engines, complex algorithms ...

Slay The Analytics Data Quality Dragon & Win Your HiPPO’s Love!

creating a data driven culture data reconciliation

Web Data Quality: A Six Step Process To Evolve Your Mental Model , unleashed an unusually exceptional set of comments from you all (sweet!). ...

Web Data Quality: A 6 Step Process To Evolve Your Mental Model

data reconciliation faith based initiatives

Web Analytics 2.0 ] But these sources are “fragile”. Sometimes because of technology (tags / cookies / panels / ISP logs). Sometimes because of ...

Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Experimentation ...

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

averages compound metrics

Key Performance Indicator is: Measures that help you understand how you are doing against your objectives. Note the stress on Measures. And Objectives. It ...

Redefining Innovation: Incremental, w/ Side Effects & Transformational

incremental innovation transformational innovation

engagement“! :] I have personally struggled with internalizing what innovation truly means. I mean really truly. Until recently. In preparing for my talk (Self ...