It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, but sadly many of them were not. […]
Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously. Rather I've had to fall […]
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