Tag: digital analytics
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
In a Q&A after a keynote a couple of years ago, I was asked: “When will traditional business analysis subsume the web analytics silo?“ ...
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
Half-way through this post, you’ll seriously wonder why you’ve spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you ...
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Just like Yahoo! News, the BBC site uses display advertising to monetize its content (outside the UK, at least). But when you click Next ...
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A Big Data Imperative: Driving Big Action
Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than “big data?” I ...
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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