Tag: digital analytics

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Competitive Intelligence Analysis: Why, What & How to Choose. CIA also formed one of five foundational elements in my Competitive Intelligence Data Sources & ...
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

key performance indicator (KPI). [Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. [/Sidebar] The ...
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A Big Data Imperative: Driving Big Action

ERP/massively parallel computing, fantastic storage systems, the “Hadoop and Multiplicity! Strata 2012 Big Data conference . My goal was to take my TED-ish 15-minute ...
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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