Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Trinity strategy and the 4Q: The Best Free Online Survey For A Website). Conversion being just one of them (“please please let me in, ...
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In Web Analytics Context Is King Baby! Go Get Your Own.

What can you infer from this? Almost nothing. Even less than nothing if you are a step removed from the daily existence of your ...
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Standard Metrics Revisited: #5 : Conversion / ROI Attribution

Time on Page and Time on Site are calculated by Web Analytics tools was well received but there were some people who had this ...
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The Best Online Survey For A Website, Yours Free!

In a comment below, I’ve also shared two other website survey options that are very good. Google Consumer Surveys has a free version with ...
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Lack Management Support or Buy-in? Embarrass Them!

Web Analytics 2.0 greatness. You attend a conference and hear all the speakers share deep insights – that ends up depressing you rather than ...
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Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!

And here is the picture that shows the impact of the radio ads. . . . Trinity Strategy you will surely dive into understanding ...
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10 Insights From 11 Months Of Working At Google

bounce now because you won’t find it here. With that squared away, ever wonder what makes Google tick? Here are ten insights from / ...
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Web Analytics Demystified: Revisited

Web Analytics Demystified . Especially to the many, many of you who are getting started with analytics, or have been scared by the constant ...
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Measuring Online Engagement: What Role Does Web Analytics Play?

“Engagement” Is Not A Metric, It’s An Excuse. That post outlined the core issues faced in the quest of measuring Online Engagement. It also ...
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History Is Overrated. (Atleast For Us, Atleast For Now.)

economy (no one likes a recession!), the elections (raise taxes! no, no, cut taxes!) or the source). That should give you some solace!] This ...
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Avinash Kaushik

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Chief Strategy Officer, HMM

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