Latest Posts

Analytics Tools Comparison: Coradiant vs. Tealeaf

In almost eighteen months of blogging this is a first: a comparison of two tools. I have not done comparison of various tools thus ...

Multiplicity: Succeed Awesomely At Web Analytics 2.0!

Someone highly salaried : “You know what our problem is? We have too many damn tools!” Me: “Oh, hm…” Someone highly salaried : “Thanks ...

Solving For The What & The Why: On-demand Webinar

A couple of weeks ago I had the pleasure of doing a webinar for Omniture. The title was: Solving For The What & The ...

Social Objects and doing the Stupid Passion Thing

The distance between a “story” and its “audience”, intended or unintended, is just two pixels. That is how I described the state of the ...

Six Rules For Creating A Data Driven Boss!

We, especially we the readers of this blog, often struggle with moving our organizations to be more data driven. The beautiful irony is that ...

Kick Butt With Internal Site Search Analytics

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. ...

Negotiating A Web Analytics Vendor Contract? Check SLA’s

A key part of any contract negotiations is nailing down the Service Level Agreement’s (sea’s). Yet most buyers of analytics tools, Marketers now, in ...

Convert Data Skeptics: Document, Educate & Pick Your Poison

There are lots of different tools, many of which measure the same thing, numbers don’t tie, there is confusion and a lack of trust ...

“Engagement” Is Not A Metric, It’s An Excuse

Creating relevant engaging digital experiences is the quest for so many of us. It is a huge part of my job. I love creating ...

Need Education?

Shortest post in the history of the blog. Two quick thoughts. I am a MBA (Go Buckeyes!) and cherish the learnings I got from ...

Learn More About Me

Select Your Language