Solving For The What & The Why: On-demand Webinar

Omniture. The title was: Solving For The What & The Why – Why Web Analytics Should Not Be Lonely! Web Analytics is really good ...
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Social Objects and doing the Stupid Passion Thing

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Six Rules For Creating A Data Driven Boss!

create truly data driven organizations , but for my “Guru” talk at eMetrics summit in Washington DC tried to tackle a much more solvable ...
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Kick Butt With Internal Site Search Analytics

Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Now that you know how much internal ...
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Negotiating A Web Analytics Vendor Contract? Check SLA’s

Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot) I want to once again thank Steve profusely for sharing this ...
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Convert Data Skeptics: Document, Educate & Pick Your Poison

[Before we get too deep I wanted to highlight that this is as much a data problem as it is a organization problem. For ...
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\”Engagement\” Is Not A Metric, It’s An Excuse

non-ecommerce websites because there is little in terms of Outcomes to measure there. So there has been a lot of proverbial ink used up ...
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Need Education?

Go Buckeyes!) and cherish the learnings I got from my experience. Hence it is a tremendous pleasure to get the opportunity to teach at ...
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The Burmese Satyagraha

Satyagraha is a philosophy and practice of nonviolent resistance developed by Mahatma Gandhi. Satya is the Sanskrit word for “truth,” and graha can be ...
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Rethink Web Analytics: Introducing Web Analytics 2.0

Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors ...
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Avinash Kaushik

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Chief Strategy Officer, HMM

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