Category: Analytics

4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.

An exciting workshop on Web Analytics and Marketing ROI for executives is coming to a city near you. This is the culmination of a ...
Continue Reading

Six Data Visualizations That Rock!

Regular readers of this blog have often been treated to my undying love to data visualization (Death & Taxes, Make Analysis Connectable, Analytics V2). ...
Continue Reading

ACCM Reflections: What Matters To You & How Long It Will Take!

Last month I had the privilege of participating in the Web Analytics and Conversion Intensive day at the Annual Conference for Catalog and Multichannel ...
Continue Reading

Web Analytics: An Hour A Day

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Thrilled is ...
Continue Reading

Searchnomics 2007 Conference (and Robbin Steif)

The Searchnomics 2007 Conference will be held on June 27th in wonderful Santa Clara, California. The agenda of the conference will cover some of ...
Continue Reading

Redefining Conventional Wisdom On \”Enterprise Class\” Web Analytics

This blog does not try to court controversy but this post will. I did attempt to stay away from it for a number of ...
Continue Reading

Emetrics SFO Reflections: Deliberate, Dig, Understand, Throw A Feast!

Another wonderful Emetrics summit is behind us, I want to thank Matthew Finlay and Jim Sterne for inviting me to be a part of ...
Continue Reading

Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages

It is a bit hard to believe that it has taken a year to talk about measuring effectiveness of individual pages on a website. ...
Continue Reading

Tips For Measuring Success Of Your Blog (365 Days In Numbers)

[There is a updated version of this post, please check it out: Blog Metrics: Six Recommendations For Measuring Your Success.] On May 13th our ...
Continue Reading

Google Analytics Is Re-Launched: Do These Five Things First In V2

Google announced the launch of Version 2 of Google Analytics today. Over the next few weeks Google will upgrade current GA users to the ...
Continue Reading

Podcast: Google, Evangelism, Data Privacy, Analytics, Yahoo! & Getting The \”Web\”

Yesterday I had the pleasure of doing a long and wide ranging podcast with Simon Chen the Managing Director of Eight Black Group, based ...
Continue Reading

Web Analytics Tools Comparison: A Recommendation

A frequent query I get via email is to recommend a web analytics tool. Something like: “is Omniture better than WebTrends” or “would you recommend ...
Continue Reading

Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

The Marketing < > Analytics Intersect Newsletter.

My Weekly Newsletter

Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

Select Your Language

Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

Select Your Language

Scroll to Top