Category: Analytics

Perfection: Perfection Is Dead, Long Live Perfection

the book (though you won’t hurt my feelings if you Web Analytics: An Hour a Day, page 341 specifically) and came across this set ...
Continue Reading

Top Ten Web Analytics Blogs : April2007

Jan ’07, July ‘06.) To be considered for the top blog rankings a blog should primarily be on the topic of Web Analytics (50% ...
Continue Reading

The Three Greatest Survey Questions Ever

Qualroo is an affordable survey tool to create the survey below, it also has a user-friendly survey invitation model. Another option is Got Surveys? ...
Continue Reading

Web Analytics Tools: Does User Interface (UI) Matter?

Emetrics Summit in London a question was asked that I’ll paraphrase as: “What is unique about your tool’s UI for end users?”. There were ...
Continue Reading

Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals & KPI Cards

Lloyds TSBWhat? The Power of Targeting BPWhat? Managing multiples: – brands, plans & platforms at BP NokiaWhat? Implementing Web Analytics the Nokia way This ...
Continue Reading

Web Analytics Career Advice: Statistics, Business, IT & Mushrooms

The Power of Statistical Significance customer experience and on Top Ten Signs You Are A Great Analyst. Are you on the “business” or “IT” ...
Continue Reading

Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail?

If you do this plot for your website you’ll notice that just a few key phrases (ok, or key words) will account for most ...
Continue Reading

Five Rules for High Impact Web Analytics Dashboards

The goal in a dashboard is to communicate not just the performance of one metric but also to improve actionability. This rule is important ...
Continue Reading

Next Stop, Wonderland

Google Analytics team on assignments that span speaking, web analytics education and evolution of the GA tool. On this blog I have often expressed ...
Continue Reading

Me Talk Pretty One Day

David’s best books. Some of you are aware of this, I am writing a book on Web Analytics. It is going to be published ...
Continue Reading

Microsoft Gatineau: My Wish-list for the Web Analytics Application

Microsoft Gatineau product? Hmm…. I don’t think my friend click here.]
Continue Reading

Unleash the Power of Web Analytics!

ClickTracks Appetizer (free web analytics tool if your data source is web logs) and gave the feedback to ClickTracks that I wish they provided ...
Continue Reading

Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

The Marketing < > Analytics Intersect Newsletter.

My Weekly Newsletter

Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

Select Your Language

Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

Select Your Language

Scroll to Top