Analytics - Avinash Kaushik

Category: Analytics

Unleash the Power of Web Analytics!

In early January I was using ClickTracks Appetizer (free web analytics tool if your data source is web logs) and gave the feedback to ...

Competitive Analysis: A Podcast & A Competency Model

A reader from Tehran, Iran emailed asking for a model by which he could judge how competent his company was at competitive intelligence. Tough ...

Celebrating Two One Thousands

The last time we celebrated something related to the blog was on 16th Aug 2006, reaching a technorati ranking under 10,000. In the last ...

Getting Started With Web Analytics: Step One – Glean Macro Insights.

A common theme I have noticed across many Web Analytics practitioners is that the moment they get access to the data they dive, and ...

Top Ten Web Analytics Blogs : January 2007

[There is a updated version of this post: Top Ranked Blogs: April 2007.] Here’s the much awaited :) latest edition of the top ranked web analytics blogs. (Older Editions: ...

Web Analytics Tool Selection: Three Questions to ask Yourself

The post on questions to ask WA Vendors started with a observation that it is perhaps more important that you ask yourself a few questions ...

Web Analytics Tool Selection: 10 Questions to ask Vendors

Jerome N, a reader from the UK, asked me to write a post on the questions that should be presented to a Web Analytics ...

Excellent Analytics Tip #9: Leverage Statistical Control Limits

Absolute numbers are no very helpful (we had 459,245 unique visitors last month). Trends we have come to realize are better (Dec: 459,249 Nov: ...

Web Analytics: A Puzzle or A Mystery?

I am lucky that I get lots of interesting emails from readers of the blog. I got a one such absolutely wonderful email today from Andrew ...

Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make ...

Five Free \”Advanced\” Web Analytics Examples: Look Outside, Think Different.

When it comes to data your website log files or javascript data is not the only source of information. There are a number of ...

2007 Predictions: Web Analytics

Andy Beal of the Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to ...

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