Unleash the Power of Web Analytics!

ValuableIn early January I was using ClickTracks Appetizer (free web analytics tool if your data source is web logs) and gave the feedback to ClickTracks that I wish they provided more reports and features in their free tool. I felt that having access to the Site Overview and other reports would be really helpful to users of the free tool.

Michael Stebbins, VP of Marketing for ClickTracks, gamely agreed (story here) but put for a small condition, that I do a educational seminar for ClickTracks users.

Never the one to refuse a reasonable offer to educate the community, and get free reports for web analytics users in exchange, I agreed to do the seminar. It was a icing on the cake that the seminar is devoid of sales pitches and very much geared towards educating any web analytics practitioner (regardless of what tool they might use).

I hope that all the ClickTracks Appetizer users have been using and enjoying the additional reports that were made available in the tool.

The topic of the seminar is: “Unleash the Power of Web Analytics”.

[Funny side story: I spend just under five years working at Silicon Graphics Inc and at SGI we would “unleash” everything. Unleash the power of computing. Unleash innovation. Unleash the power of marketing. Unleash this and unleash that. Ahhh… those were the days! :)]

Here is the description of the class:

    The amount of information that a sophisticated web analytics tool provides can be positively overwhelming! Check out Avinash Kaushik's tips for simplifying your approach to web analytics. In the class (note: the same topic will be presented both days) Avinash will present tips and tricks on how to avoid a lot of the complexities of web analytics and how to get down to the basics that make a difference. He’ll provide his expert advice on how web analytics can add value to your business; best practices and approaches for your reporting and analysis; and how to leverage segmentation and optimizing for search.

Sounds interesting? You can click here to sign up (it is a free seminar, anyone can attend).

The classes are on Mon Feb 26th 10:00 am PST (1:00 pm EST / 6:00 pm UK) and Tue Feb 27th 7:00 am PST (10:00 am EST / 3:00 pm UK). It is the same class that will be repeated twice, for the benefit of our European friends.

I hope that you can attend, it would be great to present to all of you and answer your questions.

If you have a suggestion for a particular facet or angle you would like me to cover or you have a burning question or simply want me to show a particular report or metric, please send me a email (blog at kaushik dot net) or add a comment to this post.

Ok now off to create the slides for the seminar (that were due back to Dan yesterday!).

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  1. 1

    Can't wait Avinash. I didn't know the background of why you were giving the class, but that was very generous of yourself to trade your time for the benefit of the web analytics community.

  2. 2
    Toshihiro Nishikawa says

    Sounds interesting!
    Long time no see, Avinash.
    Do you remember meeting me at Emetrics Summit of Washington DC?

    If I were in the U.S., I would join it.
    I know a little of your work of SGI, and I am getting to be interested in the whole of your work since I know you.

    By the way, I held a seminar about web analytics in Japan, and introduced your blog and some posts.
    Some Japanese people were interested in them, too!

  3. 3

    Interested in "unleashing" Web Analytics? :) Here's a link:


    The link provides you with a playback of the ClickTracks seminar that I did yesterday (in the US) and this morning (in Europe). Hope you find it interesting.

    If you attended the seminar I would love to have your feedback (here via comments or via email at blog at kaushik dot net).

    If you would like a copy of the slides (slightly edited) then please send me a email.

    Thanks to the few hundred people who attended, it was such a pleasure. My thanks to the team at Clicktracks (especially Michael Stebbins) for the opportunity.


  4. 4


    I attended the web seminar and it was awesome. Learnt a lot from it..esp loved the coffee plantation analogy to web analytics' apps that you quoted. Been doing web analytics for some time now so had a huge sense of deja' vu esp. with the section where you talk about begging for goals from management.

    Keep 'em coming!


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