Analytics - Avinash Kaushik

Category: Analytics

Standard Metrics Revisited: #2: Top Exit Pages.

Occasionally we revisit a well established / standard metrics or report and take a fresh look at it. The first metric we look at ...

The Great Web Data Capture Debate: Web Logs or JavaScript Tags?

There are many different options at our disposal when it comes to collecting web clickstream data. We can use web logs, web beacons, javascript ...

Ten Minutes With… Mike Moran, IBM

In this installment of the Ten Minutes With series we speak with Mike Moran, Product Manager for IBM’s OmniFind search product. I was thrilled ...

Seven Skills to Look for in a Web Analytics Manager

A reader asked this simple question recently: > thought you might have some ideas on what kind of skills or experience you see as essential ...

Hiring a Senior Web Analyst? Here’s a Suggested Job Requisition / Description

There are a lot of jobs posted in different places essentially looking for the same kind of person: Web Analyst. Someone who can come ...

Ten Minutes With…….. Jason Burby, ZAAZ

There is perhaps no other person in our young Web Analytics industry who is quite as prolific as Jason Burby. Maybe Mr. Sterne, but thats about it. ...

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

I recently had the opportunity to record a couple of podcasts with Wendi Malley of the Web Analytics Association’s Research Committee. The topic of ...

E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. ...

London Calling. Dinner Anyone?

I am going to be in London next week presenting at the E-consultancy Masterclass. I was wondering if anyone would like to get together ...

Excellent Analytics Tip #8: Measure the Real Conversion Rate & \”Opportunity Pie\”

The topic of my speech at the E-consultancy Online Marketing Masterclasses 2006 in London is “Conversion Rate Optimization: What, Why, How”. While working on ...