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Slay The Analytics Data Quality Dragon & Win Your HiPPO’s Love!

creating a data driven culture data reconciliation

Two truths: 1] Turns out the readers of Occam’s Razor are exceptionally gifted, they understand the challenges of web data 2] They are deeply ...

Web Data Quality: A 6 Step Process To Evolve Your Mental Model

data reconciliation faith based initiatives

It seems absolutely dumb to argue that while the quality of data used to make decisions is important, it is actually not that important ...

Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition

actionable web analytics brand metrics

A few weeks back I had asked this question on Twitter: Inspire me: If there is one web analytics question you want answered what ...

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

actionable analytics analytics definitions

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It’s ...

Google’s Search Based Keyword Tool: Monetize The Long Tail of Search

effective search strategies google search based keyword tool

Every once in a long while you come across a tool that just gives you goose bumps, you are instantly infatuated. The Search Based ...

Dear Avinash: Top Web Analytics Questions, Twitter Edition

When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Surveys ...

Aggregation of Marginal Gains: Recession Busting Analytics!

Aggregation of Marginal Gains Web Analytics

We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. “Conversion Buster.” The next million dollar opportunity. Not that ...

Excellent Analytics Tip #16: Brand Evangelists Index

analytics insights brand evangelists index

Often we present data without thinking about it too much. We might actively think about the metrics we are computing (and avoid rookie analysis ...

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

averages compound metrics

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 ...

\”Dear Avinash\”: Bounces, Abandonment, Visitor Ratios & Data Drops!

analytics data drops bounce rate

One of the fun part of my professional life is all the email I get from you. Yes it is an insignificant amount of ...

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