Latest Posts

Google Analytics Becomes Intelligent. Hello Insights!

A while back I walked into a meeting and said: “You know what… web analytics tools like Site Catalyst, Yahoo! Web Analytics, WebTrends, and ...

Web Analytics Success Measurement For Government Websites

If you know what the desirable outcomes are from your website, it is not hard to measure performance of the website for you and ...

Brand Measurement: Analytics & Metrics for Branding Campaigns

Analytics banner ad measures

One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.” Admit it, you’ve heard it. ...

Web Analytics Books!

clickstream analysis competitive intelligence

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...

Six Tips For Improving High Bounce Rate / Low Conversion Web Pages

click density analysis clicktracks

In my travels around the world the most frequently asked question is: “What’s your favorite web analytics report? “ A close second is: “How ...

Web Analytics Career Advice: Play In The Real World!

Interviewing candidates for a “data job” (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are “qualified”. The ...

This I Believe: A Manifesto for Web Marketers & Analysts

National Public Radio had a long running show called This I Believe. In it a person shares their private philosophy. Each story is extremely ...

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

I was quite impressed by the Econsultancy’s Online Measurement and Strategy Report. Many Analyst “reports” tend to push a company / vendor / consultant ...