Voice of Customer - Avinash Kaushik

Category: Voice of Customer

Five \”Ecosystem\” Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, ...

Is Real-Time Analytics Really Relevant?

It seems that every good web analyst / practitioner / director / vp’s wish list of a perfect web analytics tool starts with a ...

Hello, My Name is Avinash. What is Unique About You?

At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons: 1) They have ...

How to Choose a Web Analytics Tool: A Radical Alternative

As you can imagine choosing a web analytics tool is a critical process because whether you choose right or wrong you will be usually ...

How To Measure Success of a Blog (120 Days in Numbers)

[There is a updated version of this post, please check out: Tips For Measuring Success Of Your Blog (365 ...

Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts

Some of us have had opportunities to pitch our companies or services to clients. Almost all of us have had opportunities to sit through sales ...

Trinity: A Mindset & Strategic Approach

Some of you have heard me speak at a conference, I always have a deep passion and excitement when I talk about the “Trinity”. ...

Measuring Success for a Support Website: A Point of View

There is a beautiful hypothesis that of all the touch-points a business has with its customers there are just a small handful that are Moment’s ...

Stop Obsessing About Conversion Rate

Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them ...

The Awesome Power of Data Visualization

[ NOTE: There is a updated version of this post & visualization: Click Here. ] We all deal with data and we do our best to ...

Got Surveys? Recommendations from the Trenches

Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the ...

Experimentation and Testing: A Primer

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). There ...