Category: Voice of Customer
Overview & Importance of Qualitative Metrics
Imagine walking into and out of a supermarket. If you did not purchase anything then the supermarket managers probably don’t even know you were ...
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Traditional Web Analytics is Dead
We have all lived “web analytics” analytics for a long time. There are practitioners and vendors and a well established “system” of working and ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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