Category: Marketing Tips

Web Analytics Data Sampling 411

Code Red: Sampling web pages on your site: Under this option either by choice or on advice from your vendor you only add the ...
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Podcast: Rules, Controversy, People, Success Tips (& talking really fast!)

Bryan Eisenberg about a bunch of really interesting stuff. The result is data-driven, yet customer-focused. The new “data democracy,” and how it’s created an ...
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4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.

Omniture and Actionable Web Analytics. Brent has worked in the web analytics industry for a number of years and is currently the VP of ...
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Six Data Visualizations That Rock!

Death & Taxes, Analytics V2). Analytics of any sort is hard enough for most, except perhaps the gifted, and a solid visualization of even ...
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ACCM Reflections: What Matters To You & How Long It Will Take!

Web Analytics and Conversion Intensive day at the Blinds.com What? Web Analytics at Blinds.com Why? Critical Few. Our world is blessed with data overload ...
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Web Analytics: An Hour A Day

Amazon for the last week or so. Hopefully some of you have received a copy and have had a chance to browse through it, ...
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Searchnomics 2007 Conference (and Robbin Steif)

Searchnomics 2007 Conference will be held on June 27th in wonderful Santa Clara, California. The agenda of the conference will cover some of the ...
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Redefining Conventional Wisdom On \”Enterprise Class\” Web Analytics

disclaimers & disclosures page: “The opinions expressed here represent my own and not those of my Clients or Partners.” “My thoughts and opinions change ...
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Emetrics SFO Reflections: Deliberate, Dig, Understand, Throw A Feast!

Emetrics summit is behind us, I want to thank Matthew Finlay and Jim Sterne for inviting me to be a part of it. This ...
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Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages

Getting Started With Web Analytics: Step One – Glean Macro Insights.] But I think the time is right to focus on metrics, Key Performance ...
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Tips For Measuring Success Of Your Blog (365 Days In Numbers)

[There is a updated version of this post, please check it out: On May 13th our son Chirag turned three and yesterday this blog ...
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Google Analytics Is Re-Launched: Do These Five Things First In V2

sparklines? Somewhere Edward Tufte is smiling. :) Here’s another example. I am deeper into my reports and want to see where my traffic is ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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