Category: Marketing Tips

Podcast: Google, Evangelism, Data Privacy, Analytics, Yahoo! & Getting The \”Web\”

Yesterday I had the pleasure of doing a long and wide ranging podcast with Simon Chen the Managing Director of Eight Black Group, based ...
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Web Analytics Tools Comparison: A Recommendation

A frequent query I get via email is to recommend a web analytics tool. Something like: “is Omniture better than WebTrends” or “would you recommend ...
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How Should Web Analysts Spend Their Day?

Last week I had the distinct pleasure of doing a interview with Alan Rimm-Kaufman of the Rimm-Kaufman Group. It was a wide ranging interview that ...
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Perfection: Perfection Is Dead, Long Live Perfection

I am very shy of promoting anything on this blog, my stuff or that of others. For a number of reasons. So I’ll caveat ...
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Top Ten Web Analytics Blogs : April2007

Thanks for reminding me guys, here is the latest edition of the top ranked web analytics blogs. (Older Editions: Jan ’07, Sept ‘06, July ...
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The Three Greatest Survey Questions Ever

The VP of a Fortune 100 company recently asked for some advice. They were heading into their peak selling season that would last only ...
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Web Analytics Tools: Does User Interface (UI) Matter?

During the delightful vendor panel at the Emetrics Summit in London a question was asked that I’ll paraphrase as: “What is unique about your ...
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Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals & KPI Cards

This was my second time presenting at the Emetrics summit in London, and once again it was great to be at the event. The ...
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Web Analytics Career Advice: Statistics, Business, IT & Mushrooms

A “aspiring SEO & online Marketer” in Germany asked a interesting question via email and I as I replied to the email it seemed ...
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Five Rules for High Impact Web Analytics Dashboards

We live in a world that is overflowing with data, the fundamental pace of business is accelerating bit by bit each day, our competition ...
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Me Talk Pretty One Day

I am a huge fan of David Sedaris, the title of today’s post is one of David’s best books. Some of you are aware ...
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Unleash the Power of Web Analytics!

In early January I was using ClickTracks Appetizer (free web analytics tool if your data source is web logs) and gave the feedback to ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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