Category: Marketing Tips

Podcast: Google, Evangelism, Data Privacy, Analytics, Yahoo! & Getting The \”Web\”

General Motors tomorrow what would be the three things you would do to the website? What would you insist happen? Should Microsoft quit the ...
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Web Analytics Tools Comparison: A Recommendation

Disclaimers & Disclosures), I usually reply back with things to consider when selecting a tool. I recommend these posts: Web Analytics Tool Selection: Three ...
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How Should Web Analysts Spend Their Day?

Rimm-Kaufman Group. It was a • 20% Staying Plugged into the Context – Most Analysts suffer because of a lack of context. They are ...
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Perfection: Perfection Is Dead, Long Live Perfection

the book (though you won’t hurt my feelings if you Web Analytics: An Hour a Day, page 341 specifically) and came across this set ...
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Top Ten Web Analytics Blogs : April2007

Jan ’07, July ‘06.) To be considered for the top blog rankings a blog should primarily be on the topic of Web Analytics (50% ...
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The Three Greatest Survey Questions Ever

Qualroo is an affordable survey tool to create the survey below, it also has a user-friendly survey invitation model. Another option is Got Surveys? ...
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Web Analytics Tools: Does User Interface (UI) Matter?

Emetrics Summit in London a question was asked that I’ll paraphrase as: “What is unique about your tool’s UI for end users?”. There were ...
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Emetrics London Reflections: Triggers, Benchmarking, Identifying Goals & KPI Cards

Lloyds TSBWhat? The Power of Targeting BPWhat? Managing multiples: – brands, plans & platforms at BP NokiaWhat? Implementing Web Analytics the Nokia way This ...
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Web Analytics Career Advice: Statistics, Business, IT & Mushrooms

The Power of Statistical Significance customer experience and on Top Ten Signs You Are A Great Analyst. Are you on the “business” or “IT” ...
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Five Rules for High Impact Web Analytics Dashboards

The goal in a dashboard is to communicate not just the performance of one metric but also to improve actionability. This rule is important ...
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Me Talk Pretty One Day

David’s best books. Some of you are aware of this, I am writing a book on Web Analytics. It is going to be published ...
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Unleash the Power of Web Analytics!

ClickTracks Appetizer (free web analytics tool if your data source is web logs) and gave the feedback to ClickTracks that I wish they provided ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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