Customer Satisfaction - Avinash Kaushik

Category: Customer Satisfaction

Measuring Success for a Support Website: A Point of View

There is a beautiful hypothesis that of all the touch-points a business has with its customers there are just a small handful that are Moment’s ...

Build A Great Web Experimentation & Testing Program

It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is ...

Are You Into Internal Site Search Analysis? You Should Be

All of us are doing SEM/PPC, many of us are doing SEO but very few of us are paying any attention to our internal ...

Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis

Search Engine Marketing / Pay Per Click, is the hottest thing around. Everyone is doing it and if you are not doing it you dare ...

Got Surveys? Recommendations from the Trenches

Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the ...

Marketing Monger: Web Analytics Podcast

I spoke with Eric Mattson of Marketing Monger on the topic of Web Decision Making. You can check out the resulting podcast on his blog. ...

Experimentation and Testing: A Primer

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). There ...

Overview & Importance of Qualitative Metrics

Imagine walking into and out of a supermarket. If you did not purchase anything then the supermarket managers probably don’t even know you were ...

Traditional Web Analytics is Dead

We have all lived “web analytics” analytics for a long time. There are practitioners and vendors and a well established “system” of working and ...

Learn More About Me

Select Your Language