As I’ve gotten older I’ve come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use? Use BR & CV. What digital marketing works? Definitely Y, do that. How can I improve my business? Simple, do A then B and you’re done. So on and so forth. One upside (or is it a downside?) of age is the wisdom of realizing how much you don’t know. Suddenly you don’t have concrete answers because you realize: 1. You usually lack all…
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Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" to show up on your site! Yet this question seems to bedevil a lot of people: What the heck is Direct Traffic? As if that was not sad enough, even people who do know what the definition of Direct traffic is rarely focus on it or work hard to tease out the opportunity that exists in Direct traffic. I love analyzing Direct traffic because it contains a valuable set of visitors who deserve more love than…