Customer Satisfaction - Avinash Kaushik

Category: Customer Satisfaction

The Three Greatest Survey Questions Ever

The VP of a Fortune 100 company recently asked for some advice. They were heading into their peak selling season that would last only ...

Web Analytics Tools: Does User Interface (UI) Matter?

During the delightful vendor panel at the Emetrics Summit in London a question was asked that I’ll paraphrase as: “What is unique about your ...

Me Talk Pretty One Day

I am a huge fan of David Sedaris, the title of today’s post is one of David’s best books. Some of you are aware ...

Web Analytics Tool Selection: Three Questions to ask Yourself

The post on questions to ask WA Vendors started with a observation that it is perhaps more important that you ask yourself a few questions ...

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

I recently had the opportunity to record a couple of podcasts with Wendi Malley of the Web Analytics Association’s Research Committee. The topic of ...

E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. ...

Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could ...

Five \”Ecosystem\” Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, ...

Lab Usability Testing: What, Why, How Much.

On this blog we have talked about the importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data ...

Hello, My Name is Avinash. What is Unique About You?

At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons: 1) They have ...

Seven Steps to Creating a Data Driven Decision Making Culture.

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights ...