Analytics - Avinash Kaushik

Category: Analytics

Five \”Ecosystem\” Challenges for Web Analytics Vendors

Recently I had the opportunity to be interviewed by a Research Analyst from a boutique investment bank who covers web analytics vendors that are publicly listed. ...

Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ?

EricB’s recent post on his excellent blog Inside Analytics was on the topic of Analytics and Results. It covered two things (Eric correct me ...

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money ...

Excellent Analytics Tip#6: Measure Days & Visits to Purchase

There are many good metrics that help us understand customer behavior on our websites. Conversion rate, page views per visitors, average time in website, ...

Competitive Intelligence Analysis: Metrics, Tips & Best Practices

The post on Monday was titled: Competitive Intelligence Analysis: Why, What & How to Choose. This post takes a few steps deeper into the ...

Competitive Intelligence Analysis: Why, What & How to Choose

We already have a lot of data at our disposal in the world of Web Insights. Clickstream, Outcomes, Surveys, Usability etc. That in itself ...

Measuring Success for a Support Website: A Point of View

There is a beautiful hypothesis that of all the touch-points a business has with its customers there are just a small handful that are Moment’s ...

Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

It is only fair to follow up a post titled “Stop obsessing about conversion rate” with this post. (Just in case you have not read ...

Stop Obsessing About Conversion Rate

Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them ...