Category: Analytics

Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ?

Inside Analytics was on the topic of Only Do Evil“, they most definitely have the brightest collection of people to actually pull this off. ...
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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

How many metrics can you call adorable?  Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money ...
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Excellent Analytics Tip#6: Measure Days & Visits to Purchase

And….. Wasn’t that a lot of fun? Only to a geek like me you say? I’ll take that. : ) What actions can I ...
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Competitive Intelligence Analysis: Metrics, Tips & Best Practices

Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for ...
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Competitive Intelligence Analysis: Why, What & How to Choose

Disclaimers & Disclosures page.] What options are out there? A search of the phrase web competitive intelligence yields 45 million results. I am sure there are that many ways to get ...
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Measuring Success for a Support Website: A Point of View

click here). Most support sites sit on top of complex knowledge base systems and if you have bad navigation, or “ultra cool” navigation, and path analysis is instantly ...
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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

It is only fair to follow up a post titled “Stop Obsessing post that please read that first for more context). Conversion rate is a ...
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Stop Obsessing About Conversion Rate

Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them ...
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Excellent Analytics Tip#4: Make Your Analysis/Reports \”Connectable\”

We have already beaten this horse dead, several times over: Web analysis is hard, there is too much data, don’t know how much of ...
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Ten Minutes With….. Dr. Stephen Turner

The world of web analytics is blessed with many interesting, intelligent, innovative people. But if I had to pick just one person to spend ...
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Top Ranked Web Analytics Blogs: July 2006

[There is a updated version of this post: Second, new and improved, version of the top web analytics blogs rankings. After publication of the ...
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The Awesome Power of Data Visualization

[ NOTE: There is a updated version of this post & visualization: “get over it”.) My thoughts went to all of the above when I ...
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Avinash Kaushik

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