Category: Analytics
Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ?
Inside Analytics was on the topic of Only Do Evil“, they most definitely have the brightest collection of people to actually pull this off. ...
Continue Reading
Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric
How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money ...
Continue Reading
Excellent Analytics Tip#6: Measure Days & Visits to Purchase
And….. Wasn’t that a lot of fun? Only to a geek like me you say? I’ll take that. : ) What actions can I ...
Continue Reading
Competitive Intelligence Analysis: Metrics, Tips & Best Practices
Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for ...
Continue Reading
Competitive Intelligence Analysis: Why, What & How to Choose
Disclaimers & Disclosures page.] What options are out there? A search of the phrase web competitive intelligence yields 45 million results. I am sure there are that many ways to get ...
Continue Reading
Measuring Success for a Support Website: A Point of View
click here). Most support sites sit on top of complex knowledge base systems and if you have bad navigation, or “ultra cool” navigation, and path analysis is instantly ...
Continue Reading
Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices
It is only fair to follow up a post titled “Stop Obsessing post that please read that first for more context). Conversion rate is a ...
Continue Reading
Stop Obsessing About Conversion Rate
Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them ...
Continue Reading
Excellent Analytics Tip#4: Make Your Analysis/Reports \”Connectable\”
We have already beaten this horse dead, several times over: Web analysis is hard, there is too much data, don’t know how much of ...
Continue Reading
Ten Minutes With….. Dr. Stephen Turner
The world of web analytics is blessed with many interesting, intelligent, innovative people. But if I had to pick just one person to spend ...
Continue Reading
Top Ranked Web Analytics Blogs: July 2006
[There is a updated version of this post: Second, new and improved, version of the top web analytics blogs rankings. After publication of the ...
Continue Reading
The Awesome Power of Data Visualization
[ NOTE: There is a updated version of this post & visualization: “get over it”.) My thoughts went to all of the above when I ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language

Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
