Latest Posts

Excellent Analytics Tip #8: Measure the Real Conversion Rate & \”Opportunity Pie\”

The topic of my speech at the E-consultancy Online Marketing Masterclasses 2006 in London is “Conversion Rate Optimization: What, Why, How”. While working on ...

Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could ...

Five \”Ecosystem\” Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, ...

Lab Usability Testing: What, Why, How Much.

On this blog we have talked about the importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data ...

Is Real-Time Analytics Really Relevant?

It seems that every good web analyst / practitioner / director / vp’s wish list of a perfect web analytics tool starts with a ...

Hello, My Name is Avinash. What is Unique About You?

At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons: 1) They have ...

Seven Steps to Creating a Data Driven Decision Making Culture.

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights ...

Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.

The Finlay-Sterne show (as I shall refer to the emetrics summit from now on – you’re welcome Matt : )) in Washington DC was ...

Nine Rules To Work / Live By

As a people manager one of the greatest tips I have received was to share and be explicit about what my values are. Values that govern my work life, what ...