Latest Posts - Page 32 of 37 - Occam's Razor by Avinash Kaushik

Lab Usability Testing: What, Why, How Much.

importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data typically does not tell us why something happened. We ...

Is Real-Time Analytics Really Relevant?

10/90 rule. One reason is that it is hard to find the right people with the right skills for the job. But a secondary ...

Hello, My Name is Avinash. What is Unique About You?

Web Side Story (Dave Datars) Unique: “The way we capture data. Our solution uses page tagging and not web logs as others do.” Feature: ...

Seven Steps to Creating a Data Driven Decision Making Culture.

# 6 Reporting is not Analysis ‡ 99 % of web analytics challenge: ~ Data : petabytes~ Reports : terabytes~ Excel : gigabytes~ PowerPoint ...

Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.

3M eBusinessWhat? Quantifying the Corporate Value of the Website ( Why? We all have a really hard time getting our internal company customers to ...

Nine Rules To Work / Live By

Web Analytics, except perhaps that I am a humble practitioner of the art of web analytics. Here are the rules, in no apparent order, ...

All Web Analytics Applications Should Be Free! Not.

pour it into people to analyze the data. Yes. You clickstream is just 30 – 40% of data you need to drive insights. Yes. ...

Ten Minutes With….. Brett Crosby, Google Analytics

www.google.com/support/analytics The GA user forums: analytics.blogspot.com The Conversion University: www.google.com/support/analytics/bin/request.py Dozens of channel partners who offer paid technical support and professional services: click here.] ...