The Awesome Power of Visualization 2 -> Death and Taxes 2007

In July I wrote Minard poster. In this post it is a pleasure to present the 2007 version of the visualization (I don’t like ...
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How To Measure Success of a Blog (120 Days in Numbers)

[There is a updated version of this post, please check out:           Due to the sheer diversity of blogs and ...
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Two Definitions Documents & A Web Analytics Interview.

last post on Visitors generated a lot of great comments. One of the great side benefits was that Scott (Click here to download (14 ...
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Standard Metrics Revisited: #1: Visitors

StatCounter. The Summary that greets you in StatCounter shows a graph of “Unique Visitors”. When I probed the support staff at StatCounter as to ...
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My Little Damini

A rare exception, a personal post on an otherwise non-personal blog. This is our beautiful daughter Damini….. congenital nevi (nevus) that covered most of her ...
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Five \”Ecosystem\” Challenges for Web Analytics Vendors

traditional web analytics is dead”. The essence of that thought is that decision making based on clickstream analysis is good but it is only ...
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Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ?

Inside Analytics was on the topic of Only Do Evil\”, they most definitely have the brightest collection of people to actually pull this off. ...
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Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

How many metrics can you call adorable?  Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money ...
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Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts

hara kari. Since very few vendors actually ask for feedback after their presentation, fewer still actually get anything even if they ask, here is ...
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Excellent Analytics Tip#6: Measure Days & Visits to Purchase

And….. Wasn’t that a lot of fun? Only to a geek like me you say? I’ll take that. : ) What actions can I ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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