Excellent Analytics Tip#6: Measure Days & Visits to Purchase

And….. Wasn’t that a lot of fun? Only to a geek like me you say? I’ll take that. : ) What actions can I ...
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Competitive Intelligence Analysis: Metrics, Tips & Best Practices

Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for ...
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1,200,157 to 9,744 in 3: Thank You All.

Aug 16th 2006: goal page I wrote that it would take me 530 links from 162 sites to get to under 10k. The latter ...
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Competitive Intelligence Analysis: Why, What & How to Choose

Disclaimers & Disclosures page.] What options are out there? A search of the phrase web competitive intelligence yields 45 million results. I am sure there are that many ways to get ...
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Trinity: A Mindset & Strategic Approach

conference, I always have a deep passion and excitement when I talk about the “Trinity”. I wax and wane about it and go on ...
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Measuring Success for a Support Website: A Point of View

click here). Most support sites sit on top of complex knowledge base systems and if you have bad navigation, or “ultra cool” navigation, and path analysis is instantly ...
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Three \”Spire’s\” of Great Leadership

My presentation at the 1. A top part or point that tapers upward; a pinnacle2. A structure or formation, such as a steeple, that tapers to ...
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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

It is only fair to follow up a post titled “Stop Obsessing post that please read that first for more context). Conversion rate is a ...
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Avinash @ Google TechTalk

Google’s TechTalk series (thanks Brett). The topic was Customer Centric Web Decision Making. The talk covered some of the topics that I have already ...
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Stop Obsessing About Conversion Rate

Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them ...
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Avinash Kaushik

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Chief Strategy Officer, HMM

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