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Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ?

EricB’s recent post on his excellent blog Inside Analytics was on the topic of Analytics and Results. It covered two things (Eric correct me ...

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money ...

Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts

Some of us have had opportunities to pitch our companies or services to clients. Almost all of us have had opportunities to sit through sales ...

Excellent Analytics Tip#6: Measure Days & Visits to Purchase

There are many good metrics that help us understand customer behavior on our websites. Conversion rate, page views per visitors, average time in website, ...

Competitive Intelligence Analysis: Metrics, Tips & Best Practices

The post on Monday was titled: Competitive Intelligence Analysis: Why, What & How to Choose. This post takes a few steps deeper into the ...

1,200,157 to 9,744 in 3: Thank You All.

A purpose is important. Equally important is a direction. Perhaps even more is to have a goal. When I started the blog I set ...

Competitive Intelligence Analysis: Why, What & How to Choose

We already have a lot of data at our disposal in the world of Web Insights. Clickstream, Outcomes, Surveys, Usability etc. That in itself ...

Trinity: A Mindset & Strategic Approach

Some of you have heard me speak at a conference, I always have a deep passion and excitement when I talk about the “Trinity”. ...

Measuring Success for a Support Website: A Point of View

There is a beautiful hypothesis that of all the touch-points a business has with its customers there are just a small handful that are Moment’s ...

Three \”Spire’s\” of Great Leadership

My presentation at the emetrics summit in Washington DC is on the topic of “Creating a Data Driven Web Decision Making Culture” and the ...

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