Web Analytics Tool Selection: Three Questions to ask Yourself

questions to ask WA Vendors started with a observation that it is perhaps more important that you ask yourself a few questions before you get ...
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Web Analytics Tool Selection: 10 Questions to ask Vendors

read this post on tips on doing optimal presentation, if you are a Client read this post on Google Analytics? Please share your top five, ...
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Excellent Analytics Tip #9: Leverage Statistical Control Limits

biorhythm”, i.e. those metrics / KPI will fluctuate up or down and change due to “natural occurrences” that just happen (I can see some ...
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Web Analytics: A Puzzle or A Mystery?

Open Secrets talks about the difference between a puzzle and a mystery. According to the article and national-security expert Gregory Treverton, the distinction is: ...
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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing ...
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Five Free \”Advanced\” Web Analytics Examples: Look Outside, Think Different.

Microsoft adCenter Labs. (Data mined from MSN users.)Why: Few website owners have any awareness of the demographic nature of their visitors and yet knowing ...
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2007 Predictions: Web Analytics

Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged ...
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Standard Metrics Revisited: #2: Top Exit Pages.

Visits, Unique Visitors). In the second one of the series we will look at a very standard metric Exit Rate and one specific report, ...
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The Great Web Data Capture Debate: Web Logs or JavaScript Tags?

this entry in wikipedia for pro’s and con’s of web logs and javascript tags, Aurélie’s post and Fox News and I am hoping it ...
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Ten Minutes With… Mike Moran, IBM

Mike Moran, Product Manager for IBM’s Search Engine Marketing Inc. The book, co-authored with Bill Hunt, has praise left, right and center (full five ...
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Avinash Kaushik

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