Web Analytics Tool Selection: Three Questions to ask Yourself
questions to ask WA Vendors started with a observation that it is perhaps more important that you ask yourself a few questions before you get ...
Continue Reading
Web Analytics Tool Selection: 10 Questions to ask Vendors
read this post on tips on doing optimal presentation, if you are a Client read this post on Google Analytics? Please share your top five, ...
Continue Reading
Excellent Analytics Tip #9: Leverage Statistical Control Limits
biorhythm”, i.e. those metrics / KPI will fluctuate up or down and change due to “natural occurrences” that just happen (I can see some ...
Continue Reading
Web Analytics: A Puzzle or A Mystery?
Open Secrets talks about the difference between a puzzle and a mystery. According to the article and national-security expert Gregory Treverton, the distinction is: ...
Continue Reading
Web Analytics Technical Implementation Best Practices. (JavaScript Tags)
Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing ...
Continue Reading
Five Free \”Advanced\” Web Analytics Examples: Look Outside, Think Different.
Microsoft adCenter Labs. (Data mined from MSN users.)Why: Few website owners have any awareness of the demographic nature of their visitors and yet knowing ...
Continue Reading
2007 Predictions: Web Analytics
Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged ...
Continue Reading
Standard Metrics Revisited: #2: Top Exit Pages.
Visits, Unique Visitors). In the second one of the series we will look at a very standard metric Exit Rate and one specific report, ...
Continue Reading
The Great Web Data Capture Debate: Web Logs or JavaScript Tags?
this entry in wikipedia for pro’s and con’s of web logs and javascript tags, Aurélie’s post and Fox News and I am hoping it ...
Continue Reading
Ten Minutes With… Mike Moran, IBM
Mike Moran, Product Manager for IBM’s Search Engine Marketing Inc. The book, co-authored with Bill Hunt, has praise left, right and center (full five ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language

Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
