Category: Web Insights

Me Talk Pretty One Day

David’s best books. Some of you are aware of this, I am writing a book on Web Analytics. It is going to be published ...
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Microsoft Gatineau: My Wish-list for the Web Analytics Application

Microsoft Gatineau product? Hmm…. I don’t think my friend click here.]
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Unleash the Power of Web Analytics!

ClickTracks Appetizer (free web analytics tool if your data source is web logs) and gave the feedback to ClickTracks that I wish they provided ...
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Competitive Analysis: A Podcast & A Competency Model

StoneTemple Consulting on the topic of competitive intelligence. There has been a lot of buzz about competitive intelligence and a lot of interest in conflicting ...
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Getting Started With Web Analytics: Step One – Glean Macro Insights.

Standard Metrics Revisited: #1: Visitors. For both of these metrics see how you are doing, is it what you had expected, are they being ...
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Top Ten Web Analytics Blogs : January 2007

[There is a updated version of this post: Here’s the much awaited :) latest edition of the top ranked web analytics blogs. (Older Editions: July ‘06) Each time I ...
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Web Analytics Tool Selection: Three Questions to ask Yourself

questions to ask WA Vendors started with a observation that it is perhaps more important that you ask yourself a few questions before you get ...
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Web Analytics Tool Selection: 10 Questions to ask Vendors

read this post on tips on doing optimal presentation, if you are a Client read this post on Google Analytics? Please share your top five, ...
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Excellent Analytics Tip #9: Leverage Statistical Control Limits

biorhythm”, i.e. those metrics / KPI will fluctuate up or down and change due to “natural occurrences” that just happen (I can see some ...
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Web Analytics: A Puzzle or A Mystery?

Open Secrets talks about the difference between a puzzle and a mystery. According to the article and national-security expert Gregory Treverton, the distinction is: ...
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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing ...
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Five Free \”Advanced\” Web Analytics Examples: Look Outside, Think Different.

Microsoft adCenter Labs. (Data mined from MSN users.)Why: Few website owners have any awareness of the demographic nature of their visitors and yet knowing ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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