Category: Web Insights
Five \”Ecosystem\” Challenges for Web Analytics Practitioners
challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different. This ...
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Lab Usability Testing: What, Why, How Much.
importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data typically does not tell us why something happened. We ...
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Is Real-Time Analytics Really Relevant?
10/90 rule. One reason is that it is hard to find the right people with the right skills for the job. But a secondary ...
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Hello, My Name is Avinash. What is Unique About You?
Web Side Story (Dave Datars) Unique: “The way we capture data. Our solution uses page tagging and not web logs as others do.” Feature: ...
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Seven Steps to Creating a Data Driven Decision Making Culture.
# 6 Reporting is not Analysis ‡ 99 % of web analytics challenge: ~ Data : petabytes~ Reports : terabytes~ Excel : gigabytes~ PowerPoint ...
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Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.
3M eBusinessWhat? Quantifying the Corporate Value of the Website ( Why? We all have a really hard time getting our internal company customers to ...
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All Web Analytics Applications Should Be Free! Not.
pour it into people to analyze the data. Yes. You clickstream is just 30 – 40% of data you need to drive insights. Yes. ...
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Ten Minutes With….. Brett Crosby, Google Analytics
www.google.com/support/analytics The GA user forums: analytics.blogspot.com The Conversion University: www.google.com/support/analytics/bin/request.py Dozens of channel partners who offer paid technical support and professional services: click here.] ...
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Top Ten Web Analytics Blogs : September 2006
[There is a updated version of this post: Welcome to the third edition of the Top Ranked Web Analytics blogs. The evolution of the ...
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How to Choose a Web Analytics Tool: A Radical Alternative
achilles heel of the above process is that the process involved people who asked for the earth and moon in the requirements (most of whom ...
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How To Measure Success of a Blog (120 Days in Numbers)
[There is a updated version of this post, please check out: Due to the sheer diversity of blogs and ...
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Two Definitions Documents & A Web Analytics Interview.
last post on Visitors generated a lot of great comments. One of the great side benefits was that Scott (Click here to download (14 ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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