Five Rules for High Impact Web Analytics Dashboards

The goal in a dashboard is to communicate not just the performance of one metric but also to improve actionability. This rule is important ...
Continue Reading

Next Stop, Wonderland

Google Analytics team on assignments that span speaking, web analytics education and evolution of the GA tool. On this blog I have often expressed ...
Continue Reading

Me Talk Pretty One Day

David’s best books. Some of you are aware of this, I am writing a book on Web Analytics. It is going to be published ...
Continue Reading

Microsoft Gatineau: My Wish-list for the Web Analytics Application

Microsoft Gatineau product? Hmm…. I don’t think my friend click here.]
Continue Reading

Unleash the Power of Web Analytics!

ClickTracks Appetizer (free web analytics tool if your data source is web logs) and gave the feedback to ClickTracks that I wish they provided ...
Continue Reading

Competitive Analysis: A Podcast & A Competency Model

StoneTemple Consulting on the topic of competitive intelligence. There has been a lot of buzz about competitive intelligence and a lot of interest in conflicting ...
Continue Reading

Celebrating Two One Thousands

we celebrated something related to the blog was on 16th Aug 2006, reaching a technorati ranking under 10,000. In the last few days we ...
Continue Reading

Getting Started With Web Analytics: Step One – Glean Macro Insights.

Standard Metrics Revisited: #1: Visitors. For both of these metrics see how you are doing, is it what you had expected, are they being ...
Continue Reading

Redemption for the Indianapolis Colts at Super Bowl XLI

Finally Peyton Manning and Tony Dungy make it to the big game and come away big winners! Congratulations to the entire Colts team and ...
Continue Reading

Top Ten Web Analytics Blogs : January 2007

[There is a updated version of this post: Here’s the much awaited :) latest edition of the top ranked web analytics blogs. (Older Editions: July ‘06) Each time I ...
Continue Reading

Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

The Marketing < > Analytics Intersect Newsletter.

My Weekly Newsletter

Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

Select Your Language

Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

Select Your Language

Scroll to Top