Web Metrics - Avinash Kaushik

Category: Web Metrics

Contest Winners: The Best Web Analytics Report

The original title of this post was going to be. . . . Contest Winners: We Are All Made Of Stars. I love that ...

Pick One, Just One Web Analytics Report, Go!

key web analytics metrics marketing effectiveness

“You are stranded on a deserted island in the middle of the ocean. You can only pick one web analytics report to take with ...

\”Yes M’am, Yes You In The Back Row\” [13 Web Analytics Questions]

10/90 rule choosing the right web analytics tool

In the last five weeks I have given 20 plus speeches between my public and private speaking engagements. And I am not done yet, ...

\”Dear Avinash\”: Stressed Agency Analyst & Robots Are Out To Get Me!

agency training Beginners Guide To Web Analytics

I write one post a week now and yet the blog is about 25 hours of work each week. Email is one big contributor. ...

The \”Action Dashboard\” (An Alternative To Crappy Dashboards)

actionable web analtyics analytics dashboard

Know the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business ...

How To Excite People About Web Analytics: Five Tips.

changing your analytics culture competing on analytics

Reality: A small fraction of people who can benefit from data actually use it. This is especially true for the world of web analytics. ...

Web Analytics Flamenco in Barcelona!

Practitioner Web Analytics 2008 web analytics conference

Flamenco: A Spanish musical genre with strong, rhythmic undertones and is often accompanied with a similarly impassioned style of dance characterized by its powerful ...

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

conversion rate definition improving conversion rate

We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics ...

In Web Analytics Context Is King Baby! Go Get Your Own.

actionable web analytics comparative trends

Common complaint: “Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked ...

Standard Metrics Revisited: #5 : Conversion / ROI Attribution

conversion attribution conversion rate

My post on exactly how Time on Page and Time on Site are calculated by Web Analytics tools was well received but there were ...

Is Conversion Rate Enough? It’s A Good Start, Now Do More!

banner ad success metrics conversion rate

You got questions, we’ve got answers! – Radio Shack’s great marketing slogan. Is it enough to move from totally faith based banner ads buys ...

Standard Metrics Revisited: #4 : Time on Page & Time on Site

Time on Page Time on Site

I was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being ...

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