Category: Marketing Tips

Competitive Intelligence Analysis: Metrics, Tips & Best Practices

Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for ...
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Competitive Intelligence Analysis: Why, What & How to Choose

Disclaimers & Disclosures page.] What options are out there? A search of the phrase web competitive intelligence yields 45 million results. I am sure there are that many ways to get ...
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Trinity: A Mindset & Strategic Approach

conference, I always have a deep passion and excitement when I talk about the “Trinity”. I wax and wane about it and go on ...
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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

It is only fair to follow up a post titled “Stop Obsessing post that please read that first for more context). Conversion rate is a ...
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Avinash @ Google TechTalk

Google’s TechTalk series (thanks Brett). The topic was Customer Centric Web Decision Making. The talk covered some of the topics that I have already ...
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Excellent Analytics Tip#4: Make Your Analysis/Reports \”Connectable\”

We have already beaten this horse dead, several times over: Web analysis is hard, there is too much data, don’t know how much of ...
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Build A Great Web Experimentation & Testing Program

It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is ...
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Tips for Web Analytics Success for Small Businesses

How to Use Web Analytics, Part 1. It is a brisk ten minute read, I recommend it (of course you expect me to say ...
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Are You Into Internal Site Search Analysis? You Should Be

And here are the searches conducted for the same time period on the blog itself : Disclaimers & Disclosures), makes it possible to analyze internal ...
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Ten Minutes With…….. Matt Belkin

Matt Belkin. Matt’s the VP for Best Practices for Web Analytics Yahoo Group are quite familiar with Matt, he is an active contributor to ...
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Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis

click here.]
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Data Quality Sucks, Let’s Just Get Over It

reconciling web data! Nothing seems to tie to anything, each time you rerun the numbers they change, there are tons of people fanning the ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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