Marketing Tips - Avinash Kaushik

Category: Marketing Tips

Competitive Intelligence Analysis: Metrics, Tips & Best Practices

The post on Monday was titled: Competitive Intelligence Analysis: Why, What & How to Choose. This post takes a few steps deeper into the ...

Competitive Intelligence Analysis: Why, What & How to Choose

We already have a lot of data at our disposal in the world of Web Insights. Clickstream, Outcomes, Surveys, Usability etc. That in itself ...

Trinity: A Mindset & Strategic Approach

Some of you have heard me speak at a conference, I always have a deep passion and excitement when I talk about the “Trinity”. ...

Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

It is only fair to follow up a post titled “Stop obsessing about conversion rate” with this post. (Just in case you have not read ...

Avinash @ Google TechTalk

On July 24th I had the privilege of giving a presentation at the Google Mountain View headquarters as a part of Google’s TechTalk series (thanks Brett). ...

Excellent Analytics Tip#4: Make Your Analysis/Reports \”Connectable\”

We have already beaten this horse dead, several times over: Web analysis is hard, there is too much data, don’t know how much of ...

Build A Great Web Experimentation & Testing Program

It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is ...

Tips for Web Analytics Success for Small Businesses

I recently had the privilege of doing an interview with James Maguire of ecommerce-guide.com. The overall scope of the interview was to talk about ...

Are You Into Internal Site Search Analysis? You Should Be

All of us are doing SEM/PPC, many of us are doing SEO but very few of us are paying any attention to our internal ...

Ten Minutes With…….. Matt Belkin

Ten Minutes With….. is a new series where occasionally I’ll interview interesting people on the topic of Web Decision Making. With my questions I am hoping ...