Marketing Tips - Avinash Kaushik

Category: Marketing Tips

Ten Minutes With… Mike Moran, IBM

In this installment of the Ten Minutes With series we speak with Mike Moran, Product Manager for IBM’s OmniFind search product. I was thrilled ...

Seven Skills to Look for in a Web Analytics Manager

A reader asked this simple question recently: > thought you might have some ideas on what kind of skills or experience you see as essential ...

Hiring a Senior Web Analyst? Here’s a Suggested Job Requisition / Description

There are a lot of jobs posted in different places essentially looking for the same kind of person: Web Analyst. Someone who can come ...

Ten Minutes With…….. Jason Burby, ZAAZ

There is perhaps no other person in our young Web Analytics industry who is quite as prolific as Jason Burby. Maybe Mr. Sterne, but thats about it. ...

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

I recently had the opportunity to record a couple of podcasts with Wendi Malley of the Web Analytics Association’s Research Committee. The topic of ...

E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. ...

Excellent Analytics Tip #8: Measure the Real Conversion Rate & \”Opportunity Pie\”

The topic of my speech at the E-consultancy Online Marketing Masterclasses 2006 in London is “Conversion Rate Optimization: What, Why, How”. While working on ...

Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could ...

Five \”Ecosystem\” Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, ...

Is Real-Time Analytics Really Relevant?

It seems that every good web analyst / practitioner / director / vp’s wish list of a perfect web analytics tool starts with a ...

Hello, My Name is Avinash. What is Unique About You?

At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons: 1) They have ...

Seven Steps to Creating a Data Driven Decision Making Culture.

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights ...