Marketing Tips Archives - Page 18 of 25 - Occam's Razor by Avinash Kaushik

Category: Marketing Tips

Ten Minutes With… Mike Moran, IBM

Mike Moran, Product Manager for IBM’s Search Engine Marketing Inc. The book, co-authored with Bill Hunt, has praise left, right and center (full five ...

Seven Skills to Look for in a Web Analytics Manager

RIA’s and Ajax and then will come something else and like a tidal wave it keeps coming. It takes a special person to build ...

Hiring a Senior Web Analyst? Here’s a Suggested Job Requisition / Description

Trinity experience. It also stresses team and leadership skills (the implication being that a Senior Analyst will not be a report writer / publisher). ...

Ten Minutes With…….. Jason Burby, ZAAZ

ZAAZ. In his role at ZAAZ he leads the team that does cutting edge analytics and consulting for some of the biggest companies in ...

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

Web Analytics Association’s Research Committee. The topic of the podcasts was Measuring Rich Media. A heavy and ambiguous topic if there ever was one. ...

E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The emetrics DC ...

Excellent Analytics Tip #8: Measure the Real Conversion Rate & \”Opportunity Pie\”

we should not obsess about conversion rate we do. Mostly because short term goals drive a lot of what we do and if you ...

Web Analysis: In-house or Out-sourced or Something Else?

Stage One: Birth What does it look like? You have nothing, no web analytics implementation or a really new one. You are just getting ...

Five \”Ecosystem\” Challenges for Web Analytics Practitioners

challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different. This ...