Category: Marketing Tips
Path Analysis: A Good Use of Time?
Path Analysis: A process of determining a sequence of pages visited in a visitor session prior to some desired outcome (a purchase, a sign ...
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Excellent Analytics Tip#2: Segment Absolutely Everything
Second in a series that aims to share some guidance on how to move from the world of Web Analytics to the world of ...
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Experimentation and Testing: A Primer
This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). There ...
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Excellent Analytics Tip#1: Compute Statistical Significance
We all wish that our key internal partners, business decision makers, would use Web Analytics data a lot more to make effective decisions. How ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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