Category: Marketing Tips
Path Analysis: A Good Use of Time?
We usually strive to do Path Analysis in a quest to find this magic pill that will tell us exactly what “paths” our visitors ...
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Excellent Analytics Tip#2: Segment Absolutely Everything
I have recently come to believe that if a visitor does not stay on the site for atleast five seconds then that is an unqualified ...
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Experimentation and Testing: A Primer
Google Website Optimizer or paid tools like Optimost, and ATG supports this) It takes longer than the other two methodology It most definitely takes ...
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Excellent Analytics Tip#1: Compute Statistical Significance
standard deviations apart and not statistically significant. This would mean that it is quite likely that it is noise causing the difference in conversion ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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