Marketing Tips - Avinash Kaushik

Category: Marketing Tips

Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.

The Finlay-Sterne show (as I shall refer to the emetrics summit from now on – you’re welcome Matt : )) in Washington DC was ...

All Web Analytics Applications Should Be Free! Not.

A dear friend who works for a nice Web Analytics vendor wrote in an email something that surprised me a little bit. If someone else ...

Ten Minutes With….. Brett Crosby, Google Analytics

For this installment of the Ten Minutes series we have the great privilege of meeting Brett Crosby from Google Analytics. Many of us also ...

Top Ten Blogging Tips & Insights from a Novice Blogger

[ NOTE: There is a updated version of this post with 10 more tips, please click here. ] In response to some emails and comments on ...

How to Choose a Web Analytics Tool: A Radical Alternative

As you can imagine choosing a web analytics tool is a critical process because whether you choose right or wrong you will be usually ...

How To Measure Success of a Blog (120 Days in Numbers)

[There is a updated version of this post, please check out: Tips For Measuring Success Of Your Blog (365 ...

Two Definitions Documents & A Web Analytics Interview.

The great discussion on the last post on Visitors generated a lot of great comments. One of the great side benefits was that Scott ...

Standard Metrics Revisited: #1: Visitors

Sometimes it is well worth stepping back from the bleeding edge and taking a fresh look at something very familiar, the non-bleeding edge. In ...

Five \”Ecosystem\” Challenges for Web Analytics Vendors

Recently I had the opportunity to be interviewed by a Research Analyst from a boutique investment bank who covers web analytics vendors that are publicly listed. ...

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money ...

Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts

Some of us have had opportunities to pitch our companies or services to clients. Almost all of us have had opportunities to sit through sales ...

Excellent Analytics Tip#6: Measure Days & Visits to Purchase

There are many good metrics that help us understand customer behavior on our websites. Conversion rate, page views per visitors, average time in website, ...