Category: Marketing Tips
Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.
3M eBusinessWhat? Quantifying the Corporate Value of the Website ( Why? We all have a really hard time getting our internal company customers to ...
Continue Reading
All Web Analytics Applications Should Be Free! Not.
pour it into people to analyze the data. Yes. You clickstream is just 30 – 40% of data you need to drive insights. Yes. ...
Continue Reading
Ten Minutes With….. Brett Crosby, Google Analytics
www.google.com/support/analytics The GA user forums: analytics.blogspot.com The Conversion University: www.google.com/support/analytics/bin/request.py Dozens of channel partners who offer paid technical support and professional services: click here.] ...
Continue Reading
Top Ten Blogging Tips & Insights from a Novice Blogger
[ NOTE: There is a updated version of this post with 10 more tips, please In response to some emails and comments on this blog ...
Continue Reading
How to Choose a Web Analytics Tool: A Radical Alternative
achilles heel of the above process is that the process involved people who asked for the earth and moon in the requirements (most of whom ...
Continue Reading
How To Measure Success of a Blog (120 Days in Numbers)
[There is a updated version of this post, please check out: Due to the sheer diversity of blogs and ...
Continue Reading
Two Definitions Documents & A Web Analytics Interview.
last post on Visitors generated a lot of great comments. One of the great side benefits was that Scott (Click here to download (14 ...
Continue Reading
Standard Metrics Revisited: #1: Visitors
StatCounter. The Summary that greets you in StatCounter shows a graph of “Unique Visitors”. When I probed the support staff at StatCounter as to ...
Continue Reading
Five \”Ecosystem\” Challenges for Web Analytics Vendors
traditional web analytics is dead”. The essence of that thought is that decision making based on clickstream analysis is good but it is only ...
Continue Reading
Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric
How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money ...
Continue Reading
Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts
hara kari. Since very few vendors actually ask for feedback after their presentation, fewer still actually get anything even if they ask, here is ...
Continue Reading
Excellent Analytics Tip#6: Measure Days & Visits to Purchase
And….. Wasn’t that a lot of fun? Only to a geek like me you say? I’ll take that. : ) What actions can I ...
Continue Reading
Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.
Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language
Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
