Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

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The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal […]

Data Visualization Inspiration: Analysis To Insights To Action, Faster!

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Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting […]