There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. […]
The Ultimate Web Analytics Data Reconciliation Checklist
Ideally you should only have one web analytics tool on your website. If you have nothing and you are starting out then sure have a few different ones, stress test them, pick the one you love (just like in real life!), but then practice monogamy. At the heart of that recommendation is a painful lesson […]
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