There are three elements to our “big data” efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don’t invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our organizations. The thing that is the difference between…
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Ideally you should only have one web analytics tool on your website. If you have nothing and you are starting out then sure have a few different ones, stress test them, pick the one you love (just like in real life!), but then practice monogamy. At the heart of that recommendation is a painful lesson I have learned: It is a long hard slog to convert an organization to be truly data driven. And that’s with one tool. Having two tools just complicates life in many subtle and sub optimal ways. One “switch” commonly occurs is the shift from fighting…