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Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis

Search Engine Marketing / Pay Per Click, is the hottest thing around. Everyone is doing it and if you are not doing it you dare ...

The extraordinary Eric Peterson has posted a very detailed and strong dissent to my recent post ranking Top Analytics Blogs. He adds more wisdom ...

Measuring success is hard for any website. Perhaps it is the hardest thing to do. You have to first know what success looks like. ...

A simple process of trying to create a Top 10 list of Analytics blogs can be complex, here is the story (with some reporting ...

I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure ...

There is perhaps no other activity that is as much a bane of our existence in Web Decision Making as reconciling web data! Nothing ...

Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the ...

I spoke with Eric Mattson of Marketing Monger on the topic of Web Decision Making. You can check out the resulting podcast on his blog. ...

Path Analysis: A process of determining a sequence of pages visited in a visitor session prior to some desired outcome (a purchase, a sign ...

Second in a series that aims to share some guidance on how to move from the world of Web Analytics to the world of ...

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