Web Metrics - Avinash Kaushik

Category: Web Metrics

Ten Minutes With…….. Jason Burby, ZAAZ

There is perhaps no other person in our young Web Analytics industry who is quite as prolific as Jason Burby. Maybe Mr. Sterne, but thats about it. ...

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs)

I recently had the opportunity to record a couple of podcasts with Wendi Malley of the Web Analytics Association’s Research Committee. The topic of ...

E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

The 2006 e-consultancy Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. ...

London Calling. Dinner Anyone?

I am going to be in London next week presenting at the E-consultancy Masterclass. I was wondering if anyone would like to get together ...

Excellent Analytics Tip #8: Measure the Real Conversion Rate & \”Opportunity Pie\”

The topic of my speech at the E-consultancy Online Marketing Masterclasses 2006 in London is “Conversion Rate Optimization: What, Why, How”. While working on ...

Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could ...

Five \”Ecosystem\” Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, ...

Lab Usability Testing: What, Why, How Much.

On this blog we have talked about the importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data ...

Hello, My Name is Avinash. What is Unique About You?

At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons: 1) They have ...

Seven Steps to Creating a Data Driven Decision Making Culture.

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights ...

Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.

The Finlay-Sterne show (as I shall refer to the emetrics summit from now on – you’re welcome Matt : )) in Washington DC was ...

All Web Analytics Applications Should Be Free! Not.

A dear friend who works for a nice Web Analytics vendor wrote in an email something that surprised me a little bit. If someone else ...

Learn More About Me

Select Your Language