Web Analytics - Avinash Kaushik

Category: Web Analytics

Trinity: A Mindset & Strategic Approach

Some of you have heard me speak at a conference, I always have a deep passion and excitement when I talk about the “Trinity”. ...

Measuring Success for a Support Website: A Point of View

There is a beautiful hypothesis that of all the touch-points a business has with its customers there are just a small handful that are Moment’s ...

Three \”Spire’s\” of Great Leadership

My presentation at the emetrics summit in Washington DC is on the topic of “Creating a Data Driven Web Decision Making Culture” and the ...

Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

It is only fair to follow up a post titled “Stop obsessing about conversion rate” with this post. (Just in case you have not read ...

Avinash @ Google TechTalk

On July 24th I had the privilege of giving a presentation at the Google Mountain View headquarters as a part of Google’s TechTalk series (thanks Brett). ...

Stop Obsessing About Conversion Rate

Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them ...

Excellent Analytics Tip#4: Make Your Analysis/Reports \”Connectable\”

We have already beaten this horse dead, several times over: Web analysis is hard, there is too much data, don’t know how much of ...

Ten Minutes With….. Dr. Stephen Turner

The world of web analytics is blessed with many interesting, intelligent, innovative people. But if I had to pick just one person to spend ...

Top Ranked Web Analytics Blogs: July 2006

[There is a updated version of this post: Top Ranked Blogs: April 2007.] Second, new and improved, version of the top web analytics blogs ...

Build A Great Web Experimentation & Testing Program

It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is ...

The Awesome Power of Data Visualization

[ NOTE: There is a updated version of this post & visualization: Click Here. ] We all deal with data and we do our best to ...

Tips for Web Analytics Success for Small Businesses

I recently had the privilege of doing an interview with James Maguire of ecommerce-guide.com. The overall scope of the interview was to talk about ...