Category: Web Analytics
Trinity: A Mindset & Strategic Approach
conference, I always have a deep passion and excitement when I talk about the “Trinity”. I wax and wane about it and go on ...
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Measuring Success for a Support Website: A Point of View
click here). Most support sites sit on top of complex knowledge base systems and if you have bad navigation, or “ultra cool” navigation, and path analysis is instantly ...
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Three \”Spire’s\” of Great Leadership
My presentation at the 1. A top part or point that tapers upward; a pinnacle2. A structure or formation, such as a steeple, that tapers to ...
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Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices
It is only fair to follow up a post titled “Stop Obsessing post that please read that first for more context). Conversion rate is a ...
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Avinash @ Google TechTalk
Google’s TechTalk series (thanks Brett). The topic was Customer Centric Web Decision Making. The talk covered some of the topics that I have already ...
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Stop Obsessing About Conversion Rate
Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them ...
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Excellent Analytics Tip#4: Make Your Analysis/Reports \”Connectable\”
We have already beaten this horse dead, several times over: Web analysis is hard, there is too much data, don’t know how much of ...
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Ten Minutes With….. Dr. Stephen Turner
The world of web analytics is blessed with many interesting, intelligent, innovative people. But if I had to pick just one person to spend ...
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Top Ranked Web Analytics Blogs: July 2006
[There is a updated version of this post: Second, new and improved, version of the top web analytics blogs rankings. After publication of the ...
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Build A Great Web Experimentation & Testing Program
It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is ...
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The Awesome Power of Data Visualization
[ NOTE: There is a updated version of this post & visualization: “get over it”.) My thoughts went to all of the above when I ...
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Tips for Web Analytics Success for Small Businesses
How to Use Web Analytics, Part 1. It is a brisk ten minute read, I recommend it (of course you expect me to say ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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