Category: Web Analytics
The 10 / 90 Rule for Magnificent Web Analytics Success
Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in “Web Analytics” they still struggle to make any ...
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Excellent Analytics Tip#1: Compute Statistical Significance
We all wish that our key internal partners, business decision makers, would use Web Analytics data a lot more to make effective decisions. How ...
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Overview & Importance of Qualitative Metrics
Imagine walking into and out of a supermarket. If you did not purchase anything then the supermarket managers probably don’t even know you were ...
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Traditional Web Analytics is Dead
We have all lived “web analytics” analytics for a long time. There are practitioners and vendors and a well established “system” of working and ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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