Web Analytics - Avinash Kaushik

Category: Web Analytics

Are You Into Internal Site Search Analysis? You Should Be

All of us are doing SEM/PPC, many of us are doing SEO but very few of us are paying any attention to our internal ...

Ten Minutes With…….. Matt Belkin

Ten Minutes With….. is a new series where occasionally I’ll interview interesting people on the topic of Web Decision Making. With my questions I am hoping ...

Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis

Search Engine Marketing / Pay Per Click, is the hottest thing around. Everyone is doing it and if you are not doing it you dare ...

Thirty Days In Numbers (how to measure blog success)

Measuring success is hard for any website. Perhaps it is the hardest thing to do. You have to first know what success looks like. ...

Top Ranked Web Analytics Blogs

A simple process of trying to create a Top 10 list of Analytics blogs can be complex, here is the story (with some reporting ...

Top Ten: Signs You Are A Great Analyst

I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure ...

Data Quality Sucks, Let’s Just Get Over It

There is perhaps no other activity that is as much a bane of our existence in Web Decision Making as reconciling web data! Nothing ...

Got Surveys? Recommendations from the Trenches

Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the ...

Marketing Monger: Web Analytics Podcast

I spoke with Eric Mattson of Marketing Monger on the topic of Web Decision Making. You can check out the resulting podcast on his blog. ...

Path Analysis: A Good Use of Time?

Path Analysis: A process of determining a sequence of pages visited in a visitor session prior to some desired outcome (a purchase, a sign ...

Excellent Analytics Tip#2: Segment Absolutely Everything

Second in a series that aims to share some guidance on how to move from the world of Web Analytics to the world of ...

Experimentation and Testing: A Primer

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). There ...