Category: Advanced Analytics
Excellent Analytics Tip #12: Unsuspected Correlations Are Sweet!
And here is the picture that shows the impact of the radio ads. . . . Trinity Strategy you will surely dive into understanding ...
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History Is Overrated. (Atleast For Us, Atleast For Now.)
economy (no one likes a recession!), the elections (raise taxes! no, no, cut taxes!) or the source). That should give you some solace!] This ...
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Web Analytics Demystified
Web Metrics Demystified.] Five simple things you can do with absolutely no knowledge of Web Analytics (or Web Metrics as Europeans tend to say!). ...
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Web Metrics Demystified
Outcomes for your website. Step two will be to identify the Critical Few metrics to measure those successful company, and hopefully customer, outcomes. So ...
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eMetrics DC ’07 Reflections: Accuracy, Precision & Predictive Analytics
The Drilling Down Project What: Web Analytics Meets Business Intelligence Why: Accuracy, Precision and the Actionable Data Pyramid Others have talked about this but ...
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Blog Metrics: Six Recommendations For Measuring Your Success
BlogWorld Expo was about measuring success of a blog and I started with setting the context about why blogs are different and why they ...
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Analytics Tools Comparison: Coradiant vs. Tealeaf
Web Analytics 2.0 for example) and life lessons. And of course the great question about comparing Tealeaf (the former along with Multiplicity Web Analytics ...
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Multiplicity: Succeed Awesomely At Web Analytics 2.0!
Guy Creese (then Research Director for Aberdeen Group). The concept was brutal in its simplicity: The web is different and the reason was the ...
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Solving For The What & The Why: On-demand Webinar
Omniture. The title was: Solving For The What & The Why – Why Web Analytics Should Not Be Lonely! Web Analytics is really good ...
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Kick Butt With Internal Site Search Analytics
Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Now that you know how much internal ...
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Negotiating A Web Analytics Vendor Contract? Check SLA’s
Find You Web Analytics Soul Mate (How To Run An Effective Tool Pilot) I want to once again thank Steve profusely for sharing this ...
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Convert Data Skeptics: Document, Educate & Pick Your Poison
[Before we get too deep I wanted to highlight that this is as much a data problem as it is a organization problem. For ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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