With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) somewhere in the rage of -18% to -64% during the course of the next calendar year. Today, our challenge is three-fold: A. How can you identify the size of your loss? B. What can you do to recover some losses? C. What actions can you take to take advantage of this shift and grow revenues? Every smart company is building a forecasting model to estimate these three life-critical dimensions. Let me make that important exercise a…
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In late 2011, Google announced an effort to make search behavior more secure. Logged-in users were switched to using httpS from http. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided . Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Yahoo! has recently…