Web Insights Archives - Page 16 of 21 - Occam's Razor by Avinash Kaushik

Category: Web Insights

Standard Metrics Revisited: #1: Visitors

StatCounter. The Summary that greets you in StatCounter shows a graph of “Unique Visitors”. When I probed the support staff at StatCounter as to ...

Five \”Ecosystem\” Challenges for Web Analytics Vendors

traditional web analytics is dead”. The essence of that thought is that decision making based on clickstream analysis is good but it is only ...

Google AdWords plus Google Analytics: Market Manipulation and Possibility of Mischief ?

Inside Analytics was on the topic of Only Do Evil“, they most definitely have the brightest collection of people to actually pull this off. ...

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money ...

Make a Great Vendor / Agency / Consulting Pitch – Win Big Contracts

hara kari. Since very few vendors actually ask for feedback after their presentation, fewer still actually get anything even if they ask, here is ...

Excellent Analytics Tip#6: Measure Days & Visits to Purchase

And….. Wasn’t that a lot of fun? Only to a geek like me you say? I’ll take that. : ) What actions can I ...

Competitive Intelligence Analysis: Metrics, Tips & Best Practices

Why, What & How to Choose. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for ...

Competitive Intelligence Analysis: Why, What & How to Choose

Disclaimers & Disclosures page.] What options are out there? A search of the phrase web competitive intelligence yields 45 million results. I am sure there are that many ways to get ...

Trinity: A Mindset & Strategic Approach

conference, I always have a deep passion and excitement when I talk about the “Trinity”. I wax and wane about it and go on ...

Measuring Success for a Support Website: A Point of View

click here). Most support sites sit on top of complex knowledge base systems and if you have bad navigation, or “ultra cool” navigation, and path analysis is instantly ...