Search Engine Marketing - Avinash Kaushik

Category: Search Engine Marketing

Excellent Analytics Tip #8: Measure the Real Conversion Rate & \”Opportunity Pie\”

The topic of my speech at the E-consultancy Online Marketing Masterclasses 2006 in London is “Conversion Rate Optimization: What, Why, How”. While working on ...

Web Analysis: In-house or Out-sourced or Something Else?

A reader of our blog Ravi P asked: whether web analytics is great being in-house or should it be out-sourced ? or it could ...

Is Real-Time Analytics Really Relevant?

It seems that every good web analyst / practitioner / director / vp’s wish list of a perfect web analytics tool starts with a ...

Hello, My Name is Avinash. What is Unique About You?

At conferences and summits there are always a lot of vendors and I imagine these events are really hard for them. Two reasons: 1) They have ...

Seven Steps to Creating a Data Driven Decision Making Culture.

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights ...

Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.

The Finlay-Sterne show (as I shall refer to the emetrics summit from now on – you’re welcome Matt : )) in Washington DC was ...

All Web Analytics Applications Should Be Free! Not.

A dear friend who works for a nice Web Analytics vendor wrote in an email something that surprised me a little bit. If someone else ...

Ten Minutes With….. Brett Crosby, Google Analytics

For this installment of the Ten Minutes series we have the great privilege of meeting Brett Crosby from Google Analytics. Many of us also ...

How to Choose a Web Analytics Tool: A Radical Alternative

As you can imagine choosing a web analytics tool is a critical process because whether you choose right or wrong you will be usually ...

Standard Metrics Revisited: #1: Visitors

Sometimes it is well worth stepping back from the bleeding edge and taking a fresh look at something very familiar, the non-bleeding edge. In ...

Five \”Ecosystem\” Challenges for Web Analytics Vendors

Recently I had the opportunity to be interviewed by a Research Analyst from a boutique investment bank who covers web analytics vendors that are publicly listed. ...