Smart KPIs: Accountability Over Outcomes Over Activity.
A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...
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Sports Marketing Measurement Playbook.
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...
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Loss Recovery Growth Model: Answer Engine Optimization (AEO)
With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) ...
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AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.
SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” ...
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Sports Marketing Measurement Playbook.
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...
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The Best Marketing ROI Formula: Incremental Net Profit ROI!
There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business ...
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High-Impact Marketing: Rock Creative Pre-Testing!
Prologue. Recent Conversation with CEO B: Me: I saw your ad at the airport the other day. I have a sense for your challenges ...
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Robust Experimentation and Testing | Reasons for Failure!
Since you’re reading a blog on advanced analytics, I’m going to assume that you have been exposed to the magical and amazing awesomeness of ...
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Scapegoating Analysts | Recognizing & Preventing A Bad Idea.
Here’s a sign that you’ve arrived as an Analyst or an Analytics team: At the first sign of failure reported by the data, most ...
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Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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