Bye, Bye Human-Powered Marketing Analytics.
HiPPOs still hand down most decisions in a company – even when surrounded by piles and piles of reports with metrics galore. Marketers still ...
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Kill Data Pukes: Split KPIs, Diagnostic Metrics & Influencing Variables.
Across every layer of the company, business people get too much data. Hunting expeditions are launched to locate what’s relevant and useful. CMO scorecards ...
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Smart KPIs: Accountability Over Outcomes Over Activity.
A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...
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Sports Marketing Measurement Playbook.
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...
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Smart KPIs: Accountability Over Outcomes Over Activity.
A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...
Continue Reading
Sports Marketing Measurement Playbook.
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL 50th, a 60 mins ...
Continue Reading
Smart KPIs: Accountability Over Outcomes Over Activity.
A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 countries. The scope was ...
Continue Reading
Marketing Analytics: Methodologies Trump Metrics!
If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About ...
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Winning With Data: Say No To Insights, Yes To Out-of-sights!
If there is one thing the universe agrees on, it is that you should just provide data… You should provide INSIGHTS!!! In the 807,150 ...
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Simple Tricks To Up-level Your Analytics Reports.
We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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