Almost all metrics you currently use have one common thread: They are almost all backward-looking.
If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics.
Predictive metrics!
But first, let's take a small step back. What is a metric?
Here’s the definition of a metric from my first book:
A metric is a number.
Simple enough.
Conversion Rate. Number of Users. Bounce Rate. All metrics.
[Note: Bounce Rate has been banished from Google Analytics 4 and replaced with a compound metric called Engaged Sessions…
Keep reading: Increase Analytics Influence: Leverage Predictive Metrics! »
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